Monthly Archives: April 2013

Behind the Scenes

Jamie Beck

There are so many aspects of a photo shoot that take place to get those effortless images that tell a story or inspire a dream. Before the months of post-production begin, a crew of talented people, each bringing their own specialty to the table, all comes together to bring an idea to life.

The idea began last December…starting with an introductory meeting with Rachel Roy, a peek at the spring collection for inspiration and a clear understanding of the scope of the project. Kevin, Kelly and I went to work concepting what the Rachel Roy woman was to us, and what story we wanted to tell. With inspiration from Georgia O’Keeffe, the colors of the spring collection, and the words from the designer “Effortless, Elegant, Exotic” bouncing in our head, we came up with the idea of American Exotic: our desert wanderer finding herself in the arid landscape out west. We wanted to put the clothes in an environment that would make them sing.

Once approved by Rachel we got to work with our producer. Where can we shoot in January that matches our vision but isn’t covered in snow? Locations had to be scoured with everything we needed for our shot list and then approved. Budget estimates had to be tweaked. Local crew had to be booked. Our model and muse had to be chosen. This is how we spent our Christmas holiday: taking work phone calls at family gatherings, working out equipment lists, renting equipment, buying film, writing video direction, confirming the crew and finalizing everyone’s scheduling with the producer.

One of the most important parts of being a photographer is directing everyone. Communication is everything. Only I can see what is in my head; I have to set the path, make the decisions and comunicate with everyone what we are going to do when and how, what time is call time because of the logistics of the locations and the light, when we are going to scrap one idea and head to another because I have a gut feeling.

And then, finally, we shoot.

Here is a small glimpse of what it looked like and how it worked ~

photo shoot

The “stand-in”

Deciding where to shoot, what angle is best, how the light is and where the model should go is all tested out before our  model gets on set with stand-in shots. The art director, an assistant, the stylist will all stand-in and help me visualize what I want by letting me test shots until we have worked it out and can then get our equipment ready.

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Making moments with can-do assistants

Having high energy, can-do-anything assistants is such a critical part to any photoshoot and making magic happen! Here is Jeff getting filthy so our muse can be kissed by the desert smoke in the final shot emerging from the cave.

photo shoot

Continue reading…

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Rachel Roy’s

Smoke Bombs

In the heat of the day, our desert wanderer begins to hallucinate…the landscape becomes an unnatural dream, a smoky haze of psychedelic color on her search for her desert oasis.

We conceptualized this aspect of the story early on, and after Rachel approved it, we had to figure out just how to make it happen. How do you get the saturated colors of the Indian holiday Holi in a way that won’t leave marks on either the clothes or the landscape?

Kevin and I spent the greater part of our Christmas vacation out at my parent’s house in the Texas countryside cooking colored smoke bombs…which DID NOT turn out quite like the YouTube tutorial (see our ridiculous failed attempt here). After many failed attempts, we hit the highway and found a fireworks store. They provided the colored smoke bombs you see in the photos, which we had to order and ship to CA due to fireworks laws…and airport security *gulp*.

Just wait until you see behind the scenes for these tomorrow!  Smoke Bombs SmokeBombs SmokeBombs Smoke Bombs smoke bombs Smoke Bombs Smoke bombs

Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree National Park, Cougar Buttes and the Salton Sea. 

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The Desert Wanderer

Rachel Roy Fashion photo

Our muse wanders the desert in search of something exotic, in search of herself…she finds herself at the end of the long hot days in a cool desert oasis, alone with the setting sun and dreams of tomorrow…


Rachel Roy Fashion photo

In the cover photo, Gabriella wears Rachel Roy’s Bird Skull Kaftan dress…the skeletons on the dress make it a perfect choice to shoot at the Salton Sea because the beach is covered in things like this!

Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree National Park, Cougar Buttes and the Salton Sea. 

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Rachel Roy Spring Campaign

Fashion

We traveled out west with trucks of beautiful clothes from Rachel Roy‘s spring line. We brought our muse, Gabriella Lopez, to the gorgeous locations we had found.

Everything was in place to make our dream story a reality: the story of a girl lost, looking for something in the desert sun, something exotic…American Exotic.

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Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree and Cougar Buttes Park



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