Fashion Editorial

Natural Beauty

Reem Acra (18)

We get many emails each day, but there are always those that stand out – ones from our clients, from our managers, or from family. And then there are those that just reach out and grab you for so many different reasons.

This initial email from Edythe was one of those. Here is a young model who has started her own foundation, Project Model Tee, and was asking our help to spread awareness and invite you all to their next event May 9th. Learning about her initiative I was taken aback by how someone so lovely on the outside could be so beautiful on the inside. Visions of ethereal beauty poured into my mind and I asked her if we could create a series of photographs inspired by just that and accompany it with an interview about this very endearing project.

Reem Acra

How long have you been modeling?

Six and a half years! It’s crazy to me. I was scouted at a mall in a small town in Ohio and three weeks later I was in New York City.

What inspired you to start Project Model Tee?

At first it was personally inspired – I’ve been given so much by this industry, and I wanted to give back. All these opportunities have been given to me, and I am so grateful.

So the idea that came to me was giving models a platform to showcase their art. Modeling involves being creative and artistic, but in addition to that, many models are artists outside of their jobs. Unfortunately, a lot of them devalue their own creative skills because they feel they don’t know enough or couldn’t make a living from it.

We wanted to create a place where they could learn, develop their art, and eventually show it. I’ve been so inspired by my peers and I want to give them that safe space to develop their own creative outlet.

   Reem Acra (14)

Reem Acra (13)

When did Project Model Tee start?

The idea came 3 years ago, and we officially launched in October 2012.

The great thing is the shows are possible to do with very little money – we have a lot of community support, so we can get food donated and drinks donated. Last show we had twelve model artists that donated work. This upcoming show is nine fine artists and three musicians. It’s so exciting!

Reem Acra (12)

Reem Acra (11)

Reem Acra (10)

What have been the most popular art mediums chosen by models?

Photography, for sure. We’re so close to photographers all the time. In the last show, at least half of the works were photography based. I think people start in photography because they’re so close to it all the time, but for the same reason, many models then want to move onto something else.

There’s also a lot of acting…even though models are afraid to say they’re into acting because it’s such a cliché! We have some really talented people.

Reem Acra (9) Reem Acra (8)

What art do you personally choose to create?

I like to paint…I’m very inspired by children’s art and bright colors. A lot of people are kept away from the canvas by perfectionism, but I’m not like that – if you make a mistake, paint over it! Start over!

I get something just from the act of creating, it’s much more process oriented than results oriented for me. It’s a way to experience freedom, you don’t have any agenda…I feel that way when I paint. I also journal, but that’s mostly for me right now. Maybe someday I’d be interested in writing.

Reem Acra (7) Reem Acra (6)

Where do you see PMT going?

You know, it’s funny – I just have to tell this story. The other day, I was catching up with one of the male models who had donated a pastel drawing for the last event. He was telling me all about the things he was doing – he had just completed his second piece for an exhibit he was working on, he was tutoring students, and he had just written and recorded his first song. He was so excited, and I was like, “You’re so busy! You’re doing so much!”

And he said, “At the last event, I felt so encouraged – to show my art and to sell it. PMT inspired me.” That was so encouraging for me – that’s the point, right? That’s the point! As an artist, it’s easy to keep it to yourself; it’s such a personal thing. It’s hard to put your work out there especially if it’s not what you’re known for. So it’s great that there’s this area where you can be fully supported.

We don’t have artistic or business mentors now, but I would love to eventually have them for people. Right now we’re fundraising for other charities, but it would be great eventually to fund art classes for models.

Reem Acra (5) Reem Acra (4)

Why did you choose RAINN as your main charity to support?

We wanted to raise money for something that would touch everyone’s heart – if you’re not a victim of sexual violence, you probably know someone who is because it is so tragically common. I contacted RAINN two years ago and told them I really wanted to raise money for them. They’ve been an amazing help and have given me so much guidance.

It’s been such a pleasure to spread awareness about what they do and be able to give money to them. They have a phone hotline and they’re also the first anti-sexual violence group that has an online hotline…which is so important, because it’s such a personal issue, and having the anonymity of the Internet is critical since younger victims are definitely turning there first.

Obviously there are so many places to give your money to that are worthwhile, but I like the idea that people get something in exchange for their contributions…you get a piece of art, and that money goes to charity. It’s like two missions in one – giving models that platform and adding that to the community as well as giving money and help to RAINN.

Reem Acra (3) Reem Acra (2)

Starring the lovely Edythe Hughes founder of PMT / all gowns by Reem Acra / Hair & Makeup by Michelle Dittrich / Flowers by Elizabeth Wyrick (see our last lovely collaboration here) / Art Direction & Styling Jamie Beck & Kevin Burg / Shot at Ann Street Studio on May 1, 2013

Reem Acra (1)

Come out to PMT’s next event of artwork by models with “Project Model Tee Rocks!” on May 9th! Gorgeous people, wonderful art, and all for a great cause.



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  • http://lasaloperie.blogspot.com/ Isa

    She’s gorgeous, and her idea is beautiful. I feel like models especially can get so caught up in their work and it’s important for someone to recognize that they need other outlets, as she has. Also, your photos are lovely as usual!

    http://lasaloperie.blogspot.com

  • http://scrapsofmylove.tumblr.com/ Arzoo Amer

    Such an angelic shoot, from the gowns to the muse to the flower head pieces! And what an inspiring story… truly a beautiful soul inside and out. There are so many ways that people can make changes to the world around them no matter what they do or what privileges they have been given, and this is a beautiful example of it. Love the cinemagraph as well!

  • Yu-Jie

    The story, the model, the photos…this entire series is exquisite.

  • http://twitter.com/thebeautyhive BeautyHive Studios

    That dress cinemagraph made me swoon! I could look at it all day. Beautiful work and beautiful model inside and out!

  • Patina

    Absolutely stunning! Both visually and inspirationally. Thank you for sharing the story of this lovely soul.

  • Rebecca

    Wow, such a beauty inside and out. It really struck me when she said that people stay away from art/painting, etc. because of fear. But you can easily fix it if you don’t like it. She’s very inspiring for everyone :)

  • http://www.mailinh-nguyen.com/ Mailinh

    Completely agree that she is one beautiful soul inside and out. Jamie & Kevin – thank you for sharing such inspiring people! Just lovely!

  • Madison

    Hey Jamie, which camera did you use for this shoot? I love how soft it looks for an in-studio shoot!

    • http://annstreetstudio.com/ Jamie Beck

      Hi Madison! I used a Hasselblad H2 with a Phase One back

  • Vickie Simons

    totally gorgeous & dreamy

  • Molly Masters-Selten

    so dreamy. this might be my favorite cinemagraph yet :)

    Molly {Dreams in HD}
    http://dreamsinhd.blogspot.com/

  • Lenka Stará

    these dresses are stunning…wouldn´t mind to get married in one of those

    http://le-star.blogspot.cz/

  • Marietta

    That moving picture is absolutely incredible!!

    Etta: nettarosa.weebly.com