Emily Ratajkowski for REVOLVE Clothing

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There is nobody hotter right now than Emily Ratajkowski, which made her a perfect fit to be the face of REVOLVE‘s new makeover of their trendy fashion shopping site. We flew out to L.A. this past January to shoot a Cinemagraph of her for REVOLVE at MILK Studios.

As a photographer and someone who does not play by the 9-to-5 rules you never know when you’re going to get a call like this, an aspect of the job I love. One minute we are out in the country and two days later, we’re on the West Coast for only 24 hours, jumping on airplanes, walking onto sets or locations you cannot anticipate and being challenged to create something in 30 minutes or less. Of course it can sometimes make planning family vacations tricky and I’ve had to cancel many dates with friends last minute, but that’s what happens when you love what you do.

Sometimes you have complete control of the shoot and vision but other times, the vision has parameters within the client’s needs. We were given our subject, a white studio, one light and very little time. I asked to see the new website design and drew inspiration for our cinemagraph off the cleanness, simplicity, contrast and above all youthful cool vibe of REVOLVE’s new look.

We all know Emily is major sexy so I wanted to hint at that with an open leather jacket on bare skin but I also wanted her to have a relaxed James Dean coolness. We propped her up against the studio cyclorama, I framed her in a landscape pose to fill the hero spot of the website design, and had her move around a bit until she started naturally playing with her ripped up jeans and then a gaze to the camera and we were done.

I want to be that cool, that confident, that sexy, that girl… just like REVOLVE is making possible.

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