Lifestyle New York

IWC’s Timeless New York

IWC_Watches__02 IWC has launched a new Portofino Midsize watch for both men and women. When they reached out to me to show me the new line to see if I could come up with a creative idea inspired by it, I kept thinking about time, having time, making time, sharing time. So I thought – to me, time is the most valuable thing we’ve got- why don’t we take time together? So how do you do that with thousands of people and one small city girl? Well, yesterday we had an adventure together on Instagram– I let you decide how to spend my day in New York City, the perfect timeless backdrop to a timeless watch design, through a series of questions where time was of the essence. You chose what coffee we had, where we found inspiration, how we spent the afternoon and what to wear to dinner and I shared with you in real time what I saw. When I woke up yesterday morning I didn’t know where you would send me or what you guys most wanted to see in our city of dreams~ It was a thrilling experiment together…

but most all, thank you for your time.

{above~ four of the new IWC #Portofino Midsize watches I rotated between on our journey through Manhattan}

8:34am

I thought we’d spend some time together today, in my city, inspired by the new @IWCwatches #Portofino Midsize. Every minute counts… stayed tuned for a “choose your own adventure” journey with me in NYC! #TimelessNewYork

8:46am

Film or digital? What should I capture the day with? 📷❤️ #TimelessNewYork

A photo posted by Jamie Beck (@annstreetstudio) on

Film or digital? What should I capture the day with? #TimelessNewYork

10:09am

Ok! Film camera it is! According to my @iwcwatchesit’s time for coffee ☕️ Should I go uptown chic to #RalphsCoffee or downtown cool to @Shinola??? #TimelessNewYork

12:20pm

Here we go to the coffee place you all voted for! #TimelessNewYork

A video posted by Jamie Beck (@annstreetstudio) on

Here we go to the coffee place you all voted for! #TimelessNewYork

12:42pm

Time for a little inspiration… Should I go to the@metmuseum or @themuseumofmodernart??? Hurry! My @iwcwatches #Portofino is throughly caffeinated and ticking away #TimelessNewYork

1:19pm

While you guys fight it out over the @metmuseum vs.@themuseumofmodernart I’m going to take a little lunch break @kingside_ny

3:07pm

Time to get inspired on our #TimelessNewYork date! 🎨 My @iwcwatches & I go to the @metmuseum because you said so. 👍

A video posted by Jamie Beck (@annstreetstudio) on

Time to get inspired on our #TimelessNewYork date! My @iwcwatches & I go to the @metmuseum because you said so.

3:17pm

Let’s kill some time together!Should we walk to my favorite place in Central Park or go see the views from the Top of the Rock? #TimelessNewYork

5:06pm

Time for a look at autumn in New York in my favorite part of #CentralPark 🍂🍂🍂 #TimelessNewYork

A video posted by Jamie Beck (@annstreetstudio) on

Time for a look at autumn in New York in my favorite part of #CentralPark

7:03pm

What should I wear to dinner in NYC with my @iwcwatches #Portofino midsize diamond watch? Dressy in white @oliviertheyskens & french fare? or… casual comfy in gray @lafayette148ny & sushi? #TimelessNewYork

8:35pm

Champagne & oysters in the white little number you guys picked with my @iwcwatches watch. Time to eat! #TimelessNewYork

10:08pm

All good things must come to an end… Thank you for spending your time with me today in the city we all love so much and thank you @iwcwatches for the timeless inspiration from your new #Portofino Midsize collection for men & women – goodnight & sweet dreams… #TimelessNewYork



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