Monthly Archives: February 2016

Behind the Scenes: Amazon Fashion Cinemagraphs

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A behind the scenes look at the Cinemagraph campaign we created for Amazon Fashion’s partnership with the CFDA Vogue Fashion Fund designers to make their designs available to consumers like never before.

The Fashion Fund was created as an initiative to support emerging American fashion talent where one winner is awarded a cash prize to continue to grow as the future of fashion. Created in the fall of 2004, this annual competition supports the most promising talent which has been proven with previous winners including Alexander Wang and Proenza Schouler and launched the careers of designers like Prabal Gurung, Marchesa, Rag & Bone and Rodarte.

The competition between the final 10 fashion fund finalists is all documented in a series on Amazon called “The Fashion Fund” and now Amazon is extending their support to these designers by making their pieces immediately shoppable through social media and on Amazon.com.

The 10 designers:

Baja East || Baldwin || Brother Vellies || Cadet || Chromat || David Hart || CG || Gypsy Sport || Jonathan Simkhai || Thaddeus O’Neil 

They asked us to create 10 Cinemagraphs, the most we have ever set out to achieve in a series, one per each finalist. The inspiration for the set was a designer atelier but tweaked with specific details to become tailored to each of the designer’s personalities which we gathered in interviews before the shoot. Below is a behind the scenes look at a few of the designer’s sets and cinemagraphs from the series as part of a 2 day shoot at Hudson Studios shot by our friend, photographer Scott Brasher.

Follow along on Amazon Fashion’s Instagram to see all 10 unfold and be the first to instantly shop the looks of these great new designers! 

Amazon_Fashion_03 Amazon_Fashion_04 af04 Above Cinemagraph with Patricia in an open-back evening dress and Stina in a polo top and flounce skirt by womenswear designer Chris Gelinas. (more…)

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Ralph Lauren

Ralph Lauren's Fall 2016 collection shown at New York Fashion Week

The close of New York Fashion Week always ends on a high note for me with the Ralph Lauren collection. Usually I come for the gowns, which are the most beautiful classic American study in simplicity and elegance.

However, for the Ralph Lauren Fall 2016 presentation I was more enamored with the first 14 or so looks that came quiet and confidently down the runway. Beige on beige on beige was the story in smart men’s tailoring that looked both chic and comfortable. It’s a certain kind of woman who can pull these off, someone with personality and brains, like a Diane Keaton character in some bygone rom-com. She dresses for herself and doesn’t need the fleeting attention of the flashy spotlight to for validation, she already has it sewn into the fabric of her being…

Ralph Lauren's Fall 2016 collection shown at New York Fashion Week Ralph Lauren's Fall 2016 collection shown at New York Fashion Week Ralph Lauren's Fall 2016 collection shown at New York Fashion Week

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Marchesa

Marchesa Fall 2016 collection from New York Fashion Week

You can always expect the drama to be turned up at a Marchesa show and this Fall 2016 collection is right on cue. Inspired by the royal gardens at Highgrove House and the work of Edwardian society artist John Singer Sargent, each of these beauties appear to be a garden rose plucked at the height of beauty to be presented with regal pose to the courts. Marchesa has reminded me that we are all queens of our worlds, and though the tulle, feathers and organza is soft, our confidence is strong…

Marchesa Fall 2016 collection from New York Fashion Week Marchesa Fall 2016 collection from New York Fashion Week Marchesa Fall 2016 collection from New York Fashion Week Marchesa Fall 2016 collection from New York Fashion Week (more…)

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Naeem Khan

Naeem Khan Spring / Summer 2016 collection at New York Fashion Week

Today I head out to cover the last few days of New York Fashion Week which should prove to make some interesting Snapchat { add me! AnnStreetStudio } content. Aside from my usual loves, Marchesa and Ralph Lauren, I’ll be covering Naeem Khan. Images here are from his Spring 2016 show of a collection inspired by Grace Kelly,  Sophia Loren, a trip to Mexico, Frida Kahlo’s style, and the blossoming flowers of the Mediterranean. I think it’s quite clear, when Mr. Khan dreams of a woman, he sees us blooming at our most splendid…

Naeem Khan Spring / Summer 2016 collection at New York Fashion Week Naeem Khan Spring / Summer 2016 collection at New York Fashion Week Naeem Khan Spring / Summer 2016 collection at New York Fashion Week (more…)



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