It came as no surprise to me when I caught wind that my friend Chelsa was starting a new makeup line. Her knowledge about beauty and products comes from years of being a makeup artist and working for brands such as Clinique and Bobbi Brown. I’ve personally worked with Chelsa many times on beauty stories in the past, remember when we did this tutorial on the bold lip or how to look “berry” romantic?…
So, I was curious, does the world need another line of makeup?
Because our lives have changed from the sort of women who had time to sit at a formal vanity and “put on our face” to women who are now busier than ever, on the go, and care more about what products are made of than pretty packaging.
Chelsa explained to me, “The makeup industry is a bit in the dark. We all think about the food we eat and where it comes from now but we don’t ask ourselves, what’s in our makeup?” Part of Chesla’s initiative with Stowaway is to have those honest conversations about beauty products and educate women on what they are paying top dollar for and, this is something I never even thought about, that your makeup DOES expire. Would you drink expired milk? I don’t think so, so why is it ok to smear expired makeup on our skin?
Stowaway lets you never have to worry about your makeup expiring because it’s designed by size to be used up before that date approaches. It’s 1/2 the size, 1/2 the price and literally does all the thinking for you so you can concentrate on more important things like Barre Method at 7am, breakfast meeting at 9, getting through the workday, that social event after work, dinner with the love interest and some of you can throw a few kid’s schedules on top of that too right?… all the while looking great incase we come upon a perfect selfie moment.
Here is the other thing Chelsa educated me on-
The U.S. only bans 11 items from being allowed in cosmetics while Europe bans over 1,300! Stowaway is committed to holding themselves to the highest standards in the beauty industry by following Europe’s lead and being EU compliant. When I asked her if the products were all-natural then she explained to me that “all-natural” isn’t exactly the answer but rather a trendy marketing term. I mean, Mc Donalds uses “all-natural” and sure potatoes come from the ground but….. ANYWAY. There are really great man-made advances in beauty that are 100% safe. Stowaway lists all the ingredients in each of their products HERE.
But what I love most about Stowaway personally is the size. They easily fit into your gym bag, clutch, purse, carry-on, camera bag, or pocket. In that beautiful minimalist approach to life we are now embracing (we’ve all read this by now right?) I can pack the Stowaway kit of their 6 go-to basics and find myself free to focus on life, wherever the day may take me.
Since we are being super honest here I opted to NOT beauty retouch Chesla’s skin into some sort of idea of beauty industry perfection so you can see the real product in action, the way we actually look IRL. Also, full disclosure, I was not paid for this post, I am 100% in love with Stowaway #fangirl and all my friends are too. So, this is just a love letter.
Here’s the real pretty part: Chelsa broke it down into three different looks using only three products to get the woman on the go through our busy day-
The Post Workout Look
1. Creaseless Concealer
2. Radiant Complextion Beauty Balm
3. Defined Lash Mascara