This week we received some great news!- We were listed in AdWeek’s Top 100 Creatives thanks to our Cinemagraphs like the ones you see here created as a digital ad campaign for Stuart Weitzman. It was such an honor to have our new visual story telling style recognized and I hope this leads the way for more experimentation as we continue to evolve the idea of a living moment.
Cinemagraphs began humbly. At first, using simple gifs, we were limited by a file format spec’d in 1989, only a few months before Taylor Swift was born. Now in 2015 we can display them in so many better ways, most notably on mobile apps like Instagram and Facebook, both of which recently rolled out video that loops and auto-plays. Cinemagraphs got a whole new breath of life and we were able to explore that through this campaign with Stuart Weitzman. They came to us with a vision in mind and we in turn made their scenes come alive, showing their shoes in a new way to a whole new audience.
As always, thank you for coming on this journey with us as we turn our cameras on the world to show it breathing and alive and hopefully brings something interesting for you to see.