While in Gothenburg, Sweden on our #volvooverseasdelivery road trip we stopped by the design studio of Swedish label Jumperfabriken to meet with the label’s owner and designer Elisabeth Synnes who created the feminine and timeless fashion brand inspired by old photo albums from the 50’s, 60’s, and 70’s “taking the best from the past to the future”. Her classic approach is meant to provide pieces to last you a lifetime and never go out of style. Mostly known for their ladylike dresses and cozy cardigans, it’s the warmth from the designer that really makes you feel at home in these Scandinavian pieces.
10 Questions with JUMPERFABRIKEN‘s owner and designer Elisabeth SynneS
If you could give advise to yourself when you started Jumperfabriken, what would it be?
ES: Be patient. To build a solid brand takes so much more time than one thinks. (more…)