Category Archives: Fashion Reportage

Emily Ratajkowski for REVOLVE Clothing

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There is nobody hotter right now than Emily Ratajkowski, which made her a perfect fit to be the face of REVOLVE‘s new makeover of their trendy fashion shopping site. We flew out to L.A. this past January to shoot a Cinemagraph of her for REVOLVE at MILK Studios.

As a photographer and someone who does not play by the 9-to-5 rules you never know when you’re going to get a call like this, an aspect of the job I love. One minute we are out in the country and two days later, we’re on the West Coast for only 24 hours, jumping on airplanes, walking onto sets or locations you cannot anticipate and being challenged to create something in 30 minutes or less. Of course it can sometimes make planning family vacations tricky and I’ve had to cancel many dates with friends last minute, but that’s what happens when you love what you do.

Sometimes you have complete control of the shoot and vision but other times, the vision has parameters within the client’s needs. We were given our subject, a white studio, one light and very little time. I asked to see the new website design and drew inspiration for our cinemagraph off the cleanness, simplicity, contrast and above all youthful cool vibe of REVOLVE’s new look.

We all know Emily is major sexy so I wanted to hint at that with an open leather jacket on bare skin but I also wanted her to have a relaxed James Dean coolness. We propped her up against the studio cyclorama, I framed her in a landscape pose to fill the hero spot of the website design, and had her move around a bit until she started naturally playing with her ripped up jeans and then a gaze to the camera and we were done.

I want to be that cool, that confident, that sexy, that girl… just like REVOLVE is making possible.

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Backstage at Ralph Lauren

RalphLauren_Backstage_02 Shooting backstage is quite the interesting experience. I mostly try to stay out of the way of the photographers with their large flashes, cords and assistants who are always reaching for the models, calling them by name, fighting other photographers over space. Instead I look for quiet moments, beautiful moments, something in-between. I try to see what is intimate… a thought, a glance, a gaze. I always hope to see the beauty not only in the clothing, especially when you are talking about Ralph Lauren, but also the beauty in the person I’m photographing. This collection in its simplicity and understated color palette was a true look at luxury textiles and in confidence, which made it wonderfully amazing to study the collection up close and with more ease than in the brief shining moment we get on the runway.   RalphLauren_Backstage_03 RalphLauren_Backstage_04 RalphLauren_Backstage_05 RalphLauren_Backstage_06 RalphLauren_Backstage_07 RalphLauren_Backstage_08

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NOVIS

NOVIS__01 This week, we’ve been talking to the three winning designers of the Ecco Domani Fashion Foundation award, exploring various fashion ideas from just hanging out with friends with Timo Weiland to the extremes of nature and knitwear with DEGEN.

All of these designers have been wonderful, but one of them captured our hearts right off the bat with her traditional silhouettes and re-interpreted vintage prints: Jordana Warmflash of NOVIS.

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What is your favorite piece that you’ve designed?

There are different aspects to each piece that I love. Right now I’m really into this blue coat that’s going to come out in fall 2014. It’s fairly simple but the fit is amazing…it’s a great piece.

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DEGEN

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Yesterday we had the chance to hang out with the designers behind Timo Weiland, and today we venture further into the world of knits with fellow Ecco Domani Fashion Foundation award winner, Lindsay Degen of DEGEN.

Lindsay admitted to us that she was thrilled and surprised by the call that she had won, as her aesthetic is “kind of crazy”…working solely in knitwear, her past collections have explored and delved into various topics surrounding the body, ranging from cultural anxieties to microscopic views of DNA and bacteria.

Her presentation this season featured live knitters in addition to male and female models, Crocs, and LED lights as well as various new materials knitted into the funky pieces she is known for.

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To start off…how excited are you to be a winner of the Ecco Domani Fashion Foundation award?

I’m super excited about it. I thought there was no way I would ever get it, because – if you look at the list of designers, they’re all incredible well-known designers, and none of them really have a really crazy, out-there aesthetic. They all look different, but my line aesthetically doesn’t really fit in with the bunch. So I was super excited that they chose me, because it’s a real honor to be lumped in with those other designers. Additionally there’s only one other knitwear designer – Tom Scott – who has won it, and while he has mostly knitwear he also has some woven, so I was really glad to hold down the knitwear niche.

[The grant money] is allowing me to make a 20-foot interactive LED rainbow for my presentation. I really wanted to do it this season anyway, but it allowed me to do it in a less makeshift way. It looks so good, I can’t wait.

A 20 foot rainbow??

This collection, I’m introducing some bizarre things, including fishing line and reflective yarn…because I was inspired by all these materials I’d never used before, I was having all these moments of “Wow, I’ve never had these moments before, I never knew knitting could be like this.” I wanted the viewers to have a similar experience, but they wouldn’t have that by watching someone knit. I thought, “What makes people go wow, what are we amazed by as children?” And the answer was rainbows. It’s the craziest thing nature does.

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