Category Archives: Lifestyle

Behind The Scenes

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For the past couple of months Kevin and I have been working on the video for the Tiffany CT60 launch that took place last Thursday at the Tiffany 5th ave. flagship store. The concept to the video was to shoot four dynamic and influential New Yorkers and take a glimpse inside their New York Minute.

I love authenticity. It’s very important to me to have everything mean something especially when it comes to shooting real people and talking about New York City. We started the process by extensively researching each of the four guys and making a list of specific questions to ask them about their history with the city, their approach to personal style and how they spend their time in New York. We interviewed each of the guys for about 45mins, taking notes on their favorite places to eat, shop, walk, live, and why, then wrote outlines for the videos based on their answers. We shot them at their favorite time of day in NYC which serendipitously built out a perfect day from morning to night. We had them move through the city the way they do on their own, and had them style themselves how they wanted. This was their story, after all. How we choose to spend our time, much like style, is a very personal thing.

We shot everything on the RED Epic with Canon’s new CN-E 35mm T1.5 lens,  used a Cinevate Atlas slider for moving shots, Gitzo tripod for stationary shots, and then hand held in between. When shooting Marcus Samuelson at his Harlem restaurant Red Rooster we used a Litepanels Astra light for illumination in the kitchen shots and a California Sunbounce reflector at all other times. The best new addition to our workflow was using a 7″ SmallHD field monitor. Unlike a large monitor which we use in studio, this allowed me to be close to both Kevin and the subject and made directing while being on the move so much easier.

Here a a few behind the scenes shots taken over the course of our 4 day shoot by our studio assistant Diana and some of the stories that come with shooting such dynamic personalities on the streets of New York…

Below, shooting Alexander Gilkes at one of his favorite restaurants Sant Ambroeus in Soho. For one of Alexander’s “in my New York” shots, we wanted to show him at work as an auctioneer. I have  never been to an art auction before and this one at Phillips was particularly exciting as he was auctioning photography. Everyone from Avedon to Penn and more contemporary photographers like Hiroshi Sugimoto. A high part of the evening was this Helmut Newton selling for just shy of a million dollars. Also, Alexander is married to fashion designer Misha Nonoo, a friend, CFDA incubator designer, and creative collaborator

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#TiffanyNYMinute

When Tiffany & Co. approached us about shooting four influential New Yorkers to launch their new line of watches, Tiffany CT60, named after founder Charles Lewis Tiffany, I felt right away drawn to the project. First, I would get to know four inspiring, hardworking, visionaries that aid in the character this city is built upon. We would have intimate conversations about how we spend our time in this great city we call home and just what does a New York minute mean to them. Which each passing beat of time we measure into fleeting seconds, how much can you accomplish in a NY Minute? To celebrate the launch of Tiffany CT60, let’s spend some time together with these four astonishing New Yorkers.

Check out the video as we spend a day in each of these guy’s New York Minute…

Nick Wooster

free agent

“In my New York Minute I carry the trait of many New Yorkers by being able to do more in 60seconds here than in any other place in the planet. I pack so much into one min to make each second count.”

Nick_Wooster_01 Nick wears Tiffany CT60 Calendar Watch in 18k rose gold on black alligator strap

Alexander Gilkes

Auctioneer and Paddle8 Co-founder

“In my New York Minute I leave my fear of failure and embrace New York’s entrepreneurial spirit that is so deeply entrenched into the fabric of New York and our desire for self improvement and betterment. Salvador Dali said: If it doesn’t exist in New York, it doesn’t exist.”

Alexander_Gilkes_02 Alexander wears Tiffany CT60 3-Hand with white soliel dial on black alligator strap

Victor Cruz

wide receiver for the New York Football Giants

“In my New York Minute I bring the same drive and passion I put on the field to my time in New York. A true New Yorker pulls up their boots no matter what, you just do what you got to do.”

Victor_Cruz_03 Victor wears Tiffany CT60 Chronograph in stainless steel with blue soleil dial

Marcus Samuelsson

Chef, Author and Restaurateur

“In my New York Minute I remember why I came here, to be at the center of the culinary world, to feel the energy and be inspired by the artistic communities and ultimately spend my time having everyday experiences you can only find in New York to reinterpret into what I create”

Marcus_Samuelsson_04 Marcus wears Tiffany CT60 Chronograph in 18k rose gold with brown soleil dial on brown alligator strap

#TiffanyNYMinute

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Behind the Scenes at SAB

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Last week was a really exciting one for us both creatively and culturally. The past month we have been working feverishly on a series of cinemagraphs we made with the School of American Ballet we shot back in February. It’s always been a dream of mine to shoot ballerinas as I so admire their lines, pose, discipline and beauty of dance. As you saw, the cinemagraphs were displayed in the David H. Koch theater of Lincoln Center’s Metropolitan Opera House. These cinemagraph portraits showed the art of ballet caught at it’s best eternally. The perfect pose, spin, point, there to study and be inspired by its beauty. In addition to the cinemagraphs, on this day we also shot the staged dance sequences for the video.

Just to give you some behind the scenes at SAB’s shoot, we kept the setup pretty simple. The inspiration was based on Eadweard Muybridge’s studies in motion from the history of photography. We wanted to study the ballerina, the form, the movement and motion. We decided to put them on two 12×12 Solid black backdrops and asked the dancers to wear all white. With two large Arri M18 HMI lights we pointed up bouncing the light off the white ceiling illuminating the dancers from above going for an effect of a large skylight for a classic and natural feeling. After tapping down a black rubber floor, the stage was set.

We shot six of SAB’s students in one of their dance studios at Lincoln Center. One of the great things about SAB is how they use live piano players, which we had for our shoot, and hire the most passionate teachers. On this day we worked closely with Suki Schorer who directed the dancers throughout the shoot and tweaked their hands or feet positions with every shot.

It was such a joy to create around a thing of incredible beauty like in ballet. After every dance sequence I would applaud and smile from sheer joy… until Suki told me to stop clapping because that tells the piano player to stop playing and nobody wants that.

Here is a peek behind the scenes shot by our assistant Diana Ola~

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School of American Ballet

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Last night was the School of American Ballet‘s Winter Ball in the David H. Koch theater of Lincoln Center. It was a very special night for Kevin and I as for the past couple of months we have been working closely with the team at SAB making a series of ballet cinemagraphs as well as a short film on the lives of SAB students to be shown here on this evening to the distinguished guests that donated / raised over a million dollars last night to aid in the scholarships that allow less fortunate students full of talent to attend this world class school.

It’s not often we get to experience our work “out in the world” or be present when someone sees it for the first time. It was a thrill! Walking into the gallery under dancing cinemagraphs delighting the guests in perfect poise and flawless execution was so charming and I felt, as I sat there, very respectful the discipline and study of dance. It was a great honor to be in the professional position to donate our time and talent to support something we greatly believe in, the arts, and to which we relate as far as the student experience is concerned- coming to New York with a dream and a whole lot of passion.

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So honored to wear this gorgeous Ralph Lauren silk gown, diamond earrings by the event’s main sponsor Van Cleef & Arpels and a clutch by the the Winter Ball’s event co-chair Amanda Brotman from her evening bag line Amanda Pearl 

(remember the last time I wore a Ralph Lauren gown in Paris…)

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