I‘ve been thinking about Earth Day coming up tomorrow and how much more conscious we are of the globe now thanks to air travel, digital technology and the speed of communication. When I think about the Earth, certain words or earthly elements pop into my mind: Water, Plants, Animals, Wind, Earth, Sound, Gravity, Light, and Humanity. I wanted to put these earthly words into a visual photographic story while also telling the story of one of the most “GREEN” luxury brands and conscious companies out there.
John Hardy, the sustainable luxury jewelry brand based in Bali, thinks about their approach and place in the world in a 360-degree way. For example, all the silver jewelry is made from reclaimed silver which can come from a variety of places, such as old jewelry, computers and refrigerators! They believe they can produce a luxury product that is in harmony with our environment; instead of pulling more out of the earth and continuing to strip our natural resources, they want to use what is already out there.
In Bali, the jewelry is handmade by local jewelry artisans, who have centuries of passed-down knowledge and expertise in craftsmanship. The company knows how important these people are and goes to great lengths to take care of them, providing organic meals for their artisans and a single mother initiative that allows women to work from home in order to care for their child. Together the designers and artisans collaborate to make what ultimately is the distinct look of John Hardy.
When I was interviewing them at their New York City offices about the company philosophy, the passion simply poured out of the team. The pieces I ended up shooting below are all from the Bamboo Collection - this is significant to point out, as these pieces are part of an initiative. For every piece purchased from this collection, one or more bamboo trees are planted with help for forest management and water preservation. This year to date, John Hardy has planted 900,000 bamboo seedlings, which is 6 times the size of Central Park. In honor of Earth Month in April, John Hardy will donate 20% of all Bamboo Collection sales made on JohnHardy.com to support Trees New York which goes to funding a project where the John Hardy team will plant evergreens in the middle of West Harlem with the idea of creating a canopy effect to help filter the air and, in winter, add color to our gray days.
We are all beginning to become conscious consumers. I talked about that a bit in my personal style post: supporting brands that give back. John Hardy is all about what they call “Sustainable Luxury” which breaks down to Culture, Community, Commerce and Care.
Care - Giving back and especially giving back to nature for a “greener every day“.
Culture - the John Hardy Family. Supporting the collaboration between designers and artisans and the preservation of the Balinese art forms and traditional french jewelry making processes.
Commerce - Creating a profit to sustain their initiatives and give back while connecting with consumers and educating them on what their products do beyond the monetary exchange.
Collaboration - Taking care of their the employees either through organic meals, enabling single mothers to work, providing amazing health care to supporting the local orphanages and communities of Bali.
So here is to our Mother Earth and all the gifts she gives us. May we have, as John Hardy says, a Greener Every Day and be the example of a new kind of balance. While photographing the concepts of these earthly elements, I asked our model to come completely barefaced, non-styled hair and bare nails. I wanted this to be about natural beauty, the natural beauty of us… the natural beauty of earth ~
Below Silver Rope Necklace