Ari Dein

AriDein_01Recently I’ve been really getting into lingerie: not crazy garter corset items, but wearable everyday pieces that feel and look amazing. I start with sets for the daytime and end with beautiful slips at night. When I stopped by the CFDA’s Incubator space to interview the designers behind Timo Weiland this past NYFW, I ran into Arielle Shapiro – the New York-born, former ballerina designer behind the line Ari Dein. It was like instant love. Her pieces are made to be wearable, flattering and feminine. It’s no wonder brands like Carolina Herrera have brought her on to design capsule collections for them. I was so thrilled when she made her fall line available for me to photograph exclusively at the studio and sat her down to get the story on how she went from working for other designers to starting her own line of lingerie….

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What do you think it is about lingerie that inspires confidence in women?

I think, to me, fashion creates clothing that allows women to change their entire sensibility about themselves. You put on a dress and you’ve become something, a certain style or character.

Lingerie helps you accept and embrace who you are because it’s something that only you know about. And because the fit is so crucial, the size becomes about loving your body. No one ever says, “Oh, I wish I had this size band…” It’s the Holy Grail when you find something that fits, and the fit changes how you feel about yourself.

I think there’s something modest about lingerie, actually. It’s a private thing, something only you know about…but then if someone else is going to see it, you’re prepared and they’re lucky.

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