Sound has the power to take you through time, back to places or moments you want to last forever. Like an intoxicating spell, it provides the power to dream in the future, feel in the present, and dance into your past in a way no other sense can. And if you can harness that power of sound, of music, why not have it wrapped elegantly around you? A journey can truly begin not only with where the vehicle physically takes you, but where your heart and soul want to go, too…
I recently spent a weekend in L.A. with the Lincoln Motor Company experiencing their “Sound of Luxury” pod, which celebrated their new 2016 MKX model by making use of the power of Revel speakers in a 360-degree sound experience that took you out of our world and into another. As one guest put it, “It was like being inside a piano.”
We had the opportunity to interview Kevin Voecks, the sound engineer for this groundbreaking experience within each and every Lincoln MKX equipped with Revel; Paola Prestini, who composed the original score for this special weekend event; and a few of the special guests invited along on this ride where sound touches on that universal thread of human emotion that we all share…
Above, stepping into the new Lincoln MKX with available Revel Ultima Audio System shown to begin the experience.
Speaking with Kevin Voecks Revel sound engineer, on the importance of designing a system customized to the environment:
“The better the music sounds, the more it affects you, the more the emotional component is conveyed.” – Kevin Voecks
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It’s an interesting thing, the world of luxury cars. Growing up in Texas, luxury meant the biggest pickup truck on the road…but that was not for me. I dreamed about the cars they drove in Sabrina and what was in Jay Gatsby’s garage. I knew these cars were aesthetically special but beyond that my knowledge ended. Lord help me when it’s time to change the oil or, heaven forbid, a flat tire with the old car I just bought last fall. I’ll def be pulling one of these when that day comes…
So here I found myself at Pebble Beach Concours d’Elegance as the guest of one of my favorite clients, Lincoln Motor Co. which as you know has a great history of classic motoring in America and I felt so honored to be their guest, diving into this world of antique perfection.
Here are 10 things I learned in the lap of luxury:
- Do not touch the cars.
- These car owners give a new meaning to “spotless“… the smallest particle of dust was no match.
- Men will totally lose any logical thought in their head when one of these cars or if any of the new concept cars is present…or even in ear shot. (yes, we could hear them driving around from our hotel room)
- Racetracks are LOUD. Earplugs next time… I wonder if Donna Karan makes a chic pair?
- You don’t know rich until you know car culture rich. Jay Leno has said “Concours is where simple millionaires come to rub shoulders with billionaires.”
- Once you show your automobile at the Concours, you can not enter again for 10 years.
- One example I found through sly eavesdropping of how much it cost to restore an antique car: $500,000.
- Cars in the 1920s (Duesenberg) had hidden bars stocked with crystal decanters and tumblers. I literally screamed when he opened the back of the seat to show me.
- The prize car at auction while I was there went for $23 Million…. a car that I can’t figure out how it would ever make it past a speed bump.
- After driving around Monterey Peninsula next to Lamborghinis, McLarens and classic Ferraris any other roadway in America looks disgusting… including the Hamptons. #gamechanger
It was an intoxicating passion to be around, and only something as perfectly beautiful as these cherished pieces of automobile history could distract from the ravishing California coast…
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When I think of the 1950s, I think of Marilyn Monroe, black & white movies, jazz, and drive-in theaters. I like to imagine cuddling up to my love on the big bench seats after the sun has set and being alone aside from the glowing headlights of night… It was a new age for America & the automobile was here to stay.
The 1953 Lincoln Capri was like a Dave Brubeck album—smooth and sophisticated, it was the perfect canvas for the budding starlets of the era. Marilyn Monroe owned one!
It is with great honor Lincoln asked us to capture the romance of time through a series of Cinemagraphs with their classic cars so that we may all keep the memory of love going at any speed.
1953 Lincoln Capri / Styling: Kelly Framel / Creative Direction: Maury Postal / Makeup: Porsche Cooper / Hair: Francis Anthony Rodriguez / Maggie wears: vintage beret, Zara sweater, vintage skirt from Early Halloween, KORS Michael Kors loafers / Josh wears: vintage glasses and sweater, Zara pants and shoes