For the past couple of months Kevin and I have been working on the video for the Tiffany CT60 launch that took place last Thursday at the Tiffany 5th ave. flagship store. The concept to the video was to shoot four dynamic and influential New Yorkers and take a glimpse inside their New York Minute.
I love authenticity. It’s very important to me to have everything mean something especially when it comes to shooting real people and talking about New York City. We started the process by extensively researching each of the four guys and making a list of specific questions to ask them about their history with the city, their approach to personal style and how they spend their time in New York. We interviewed each of the guys for about 45mins, taking notes on their favorite places to eat, shop, walk, live, and why, then wrote outlines for the videos based on their answers. We shot them at their favorite time of day in NYC which serendipitously built out a perfect day from morning to night. We had them move through the city the way they do on their own, and had them style themselves how they wanted. This was their story, after all. How we choose to spend our time, much like style, is a very personal thing.
We shot everything on the RED Epic with Canon’s new CN-E 35mm T1.5 lens, used a Cinevate Atlas slider for moving shots, Gitzo tripod for stationary shots, and then hand held in between. When shooting Marcus Samuelson at his Harlem restaurant Red Rooster we used a Litepanels Astra light for illumination in the kitchen shots and a California Sunbounce reflector at all other times. The best new addition to our workflow was using a 7″ SmallHD field monitor. Unlike a large monitor which we use in studio, this allowed me to be close to both Kevin and the subject and made directing while being on the move so much easier.
Here a a few behind the scenes shots taken over the course of our 4 day shoot by our studio assistant Diana and some of the stories that come with shooting such dynamic personalities on the streets of New York…
Below, shooting Alexander Gilkes at one of his favorite restaurants Sant Ambroeus in Soho. For one of Alexander’s “in my New York” shots, we wanted to show him at work as an auctioneer. I have never been to an art auction before and this one at Phillips was particularly exciting as he was auctioning photography. Everyone from Avedon to Penn and more contemporary photographers like Hiroshi Sugimoto. A high part of the evening was this Helmut Newton selling for just shy of a million dollars. Also, Alexander is married to fashion designer Misha Nonoo, a friend, CFDA incubator designer, and creative collaborator.