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Behind the Scenes

photos by Carly Piersol for Ann Street Studio

Telling the story of telling a story…

When we started brainstorming a new Lincoln Motor Co. project, we wanted to challenge ourselves in a new way and explore storytelling through video. It’s important as a creative to always be moving forward, pushing yourself and your abilities. Unlike past videos which have been more free form organic vignettes or allowing the subject to narrate the story themselves, this one was totally new for us (PS – This is what Kevin was talking about in Question #20!). We wanted to create a micro film, a little story and a fun way to unveil a new car as it was being unveiled for the whole world.

We started with just that thought – unveiling. So how can you uncover or discover a car creatively? …why though fun trickery, of course! How cute would it be to create a fantasy where the designer of this new car was a young, handsome creative living in New York and his date stole the plans to his work with the coordinates of the car’s secret location so that she could steal it as her own?! A calculated date, a thief, a chase through Manhattan, she’s got it!… but wait! a twist! He had her all along…

We had never gone to this place before but we had to try… we had to know if we could make our dreams a reality. Here is how it played out and all the funny tidbits you did not see in “The Lincoln Job“…

Fittings ~ The day before the shoot the stylist tried on the clothing options with our two stars. In our pre-production meetings Kelly thought based on the storyboards it would be cool to style them inspired by “The Thomas Crown Affair“, which we all loved.

Above: Kelly plays around with the idea of suspenders for the “at home scenes” before he throws on his suit jacket on the way out the door in the chase.

Below: The creative director Maury Postal and I watch on as we go through all the styling options.

Finishing touches… above Kelly thinks about that last something to complete the look and asks our creative director to borrow his Warby Parkers which got instant cheers once Amadeo put them on and it was done!

All in agreement on the final looks.

He wears:

Club Monaco suitNordstrom white shirtWarby Parker glassesFlorsheim shoes, Kevin’s suspenders from our wedding 

She wears:

Robert Rodriguez dressOrla Kiely coatChristian Louboutin heelsKaren Walker sunglassesPlukka Earrings, Plukka + Phillips House Rings

Setting the game plan ~ Kevin began to explain to our two models Amadeo & Michelle the storyboards for what we would be filming the next two days. We are all laughing in this photograph because Kevin, being distracted by our starlet’s dress, said “So it starts in the bedroom”, when he meant to say it starts in the living room!

~ The apartment scenes ~

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Storyboarding Lincoln

Here at the studio, there’s a lot more that goes on than just the magic of capturing life through camera lenses. The meetings, creative brainstorming, contracts, preproduction, shooting, social media, and post production are stages we are constantly rotating through. This past weekend, we have been preparing for part one of a two day shoot with the latest model from The Lincoln Motor Company, being shown to the press for the first time today. I can’t say exactly what we are up to just yet, and since we usually tell the story of behind the scenes, I thought it would be cool to give you a little glimpse into the details that goes into the PRE-production, before the cameras begin to roll.

Typically on projects where we need to communicate visuals with a client, to tell them  how we see the images and story flowing in our heads, Kevin sketches out our ideas scene by scene, in this case, for storyboarding Lincoln. This allows for every moment to be accounted for, every scene to be looked at and studied for prop needs, lighting diagrams, and lens choice in order to achieve the desired effect. These storyboards also provide an organized shot list for the day because when you get going with a million moving pieces and crew it’s easy to forget some of the details you had previously envisioned.

Last year we told the story of Lincoln throughout time and this year we fast forward to modern day… and a whole new world.

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DELPOZO: In the Details

Being that the DELPOZO show images were among the most popular from all of my NYFW coverage (and I got such an intimate look at what it took to produce their show), I wanted to dig deeper into the collection, see these exquisite details and discover more behind the brand’s creative director Josep Font’s inspiration.

The saying “the devil’s in the details” may not hold true anymore…what is there now is Font. “At the end of the day, it’s the base and the foundation of this company,” he said. “Everything is high-quality, done by hand…not anything that’s cheap looking or thrown together. It’s all very thought out and strategic.”

It is easy to understand that when you consider Font’s background. Here is a man who went to school for architecture before going into fashion design, and despite his claims that it does not come into his work, you would be hard-pressed to find anyone who can’t see his former studies in his current collection. The flowing, billowing skirts of this collection, inspired by the Corot painting Gypsy Woman with a Tambourine, have an inner structure that took three times as long to make as their decorated outer shells. His other source of inspiration, the stained glass windows of Gothic cathedrals, also call to mind both structure and precise attention to detail. Though the sources of inspiration are quite different, they come together to make a stunning spring collection of bright colors, intricate details, and classic feminine shapes.

It comes as no surprise to us that Font is inspired by such beautiful art. With every piece pored over by hand, structured inside and out, they truly have become artistic masterpieces themselves.

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The Making of

We first started the conversation with Saks Fifth Avenue’s team that curates and runs their social channels including 10022-shoe, their NY-centric shoe-focused Tumblr. You never know with new clients how much control they are going to want or how far they are willing to go. Kevin and I are always looking to do new things, always trying to expand our work and continue to evolve Cinemagraphs, the new medium of photography we pioneered over two years ago.

So let’s talk about the creative process. Their team was completely open to our ideas, whatever we could dream up. When everything is a possibility, it can be hard to find a jumping off point, so our first action was to spend sometime at the SAKS shoe department. We walked in circles, letting various shoes spark our imagination. Oh! Look at this Louis Vuitton heel, can’t you see a girl at a train station surrounded by LV luggage and steam from the engine rising in these?! LOVE. We did this for a couple of hours. We never limited ourselves to what was physically and financially possible, we kept our minds free to form the visions and worry about the rest later. I always take iPhone pics of everything throughout this process so we can reference them later when we come back to the studio.

Next step: finalizing ideas. We ended up with about 11 strong concepts once we had brainstormed back at the studio, looking at iPhone photos and sketching out ideas, talking them through and pushing them further. Our studio assistant then began researching, pulling reference imagery and text relating to our themes. These ultimately go into the client presentation so that they may have a clear visual of what we are dreaming up, and get an idea of the color, mood, emotion, and story of the final image.

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