A behind the scenes look at the Cinemagraph campaign we created for Amazon Fashion’s partnership with the CFDA Vogue Fashion Fund designers to make their designs available to consumers like never before.
The Fashion Fund was created as an initiative to support emerging American fashion talent where one winner is awarded a cash prize to continue to grow as the future of fashion. Created in the fall of 2004, this annual competition supports the most promising talent which has been proven with previous winners including Alexander Wang and Proenza Schouler and launched the careers of designers like Prabal Gurung, Marchesa, Rag & Bone and Rodarte.
The competition between the final 10 fashion fund finalists is all documented in a series on Amazon called “The Fashion Fund” and now Amazon is extending their support to these designers by making their pieces immediately shoppable through social media and on Amazon.com.
The 10 designers:
Baja East || Baldwin || Brother Vellies || Cadet || Chromat || David Hart || CG || Gypsy Sport || Jonathan Simkhai || Thaddeus O’Neil
They asked us to create 10 Cinemagraphs, the most we have ever set out to achieve in a series, one per each finalist. The inspiration for the set was a designer atelier but tweaked with specific details to become tailored to each of the designer’s personalities which we gathered in interviews before the shoot. Below is a behind the scenes look at a few of the designer’s sets and cinemagraphs from the series as part of a 2 day shoot at Hudson Studios shot by our friend, photographer Scott Brasher.
Follow along on Amazon Fashion’s Instagram to see all 10 unfold and be the first to instantly shop the looks of these great new designers!
Above Cinemagraph with Patricia in an open-back evening dress and Stina in a polo top and flounce skirt by womenswear designer Chris Gelinas. Continue reading “Behind the Scenes: Amazon Fashion Cinemagraphs”
CFDA Incubator // Behind the photo shoot from Ann Street Studio on Vimeo.
As you know, we love working with the CFDA. They work to support up-and-coming designers with the CFDA Incubator program, and this latest class of incredible designers happened to include two we’ve worked with before – the lovely Misha Nonoo and Katie Ermilio (Katie even designed my wedding dress!). So when we were asked to take the official portraits of the 2014 class of designers, we couldn’t wait. We created an entire portrait set up in our studio and the designers came in and out throughout the day (which you can see in the time lapse video above!).
It was so wonderful to meet all of you, CFDA Incubator class of 2014! Now tell us…
“What is fashion to you?”
Misha Nonoo, NONOO
“Fashion is transformative.”
Dana Arbib, Farah Mailk, Jesse Meighan, A PEACE TREATY
“Fashion is a universal language of self-expression.”
Lucio Castro, LUCIO CASTRO
“Fashion is clothes plus feelings.” Continue reading “A New Class of Designers”
For the past fifty years, the Council of Fashion Designers in America has held an awards show that has come to be called the “Fashion Oscars”. “This annual event is the one night we come together to celebrate our own,” said CFDA CEO Steven Kolb. And celebrate we do…
It’s a night of glamour, talent, and beauty but most of all it is a night of recognition – giving our applause and our thanks for the gorgeous creations made by fashion designers from established to up and coming.
There were many great moments in the night – listening to Secretary of State Hillary Clinton joke around about her love of pantsuits, and then warmly describe Oscar de la Renta, winner of the night’s prestigious Founder’s Award, as a man whose “name evokes elegance and timeless beauty“. Catching my style icon, Carolina Herrera, being perfectly chic and lusting after her sensible evening shoes. Watching Vera Wang receive the Geoffrey Beene Lifetime Achievement Award from her former mentor, Ralph Lauren, and seeing the beautiful friendship that exists between them… but don’t just take it from me, you can see all these moments and more on Style.com!
This industry is not an easy one, but it is certainly stunning. It’s wonderful to know that the hard working creatives behind these gowns I love to photograph so much and pieces we all admire are given accolades for their achievements in a glittering way only the fashion industry can do.
Continue reading “CFDA Awards”
Designer Prabal Gurung (one of my personal favorites!) arriving at the CFDA with Zoe Saldana.
Jessica Stam in Jason Wu arriving to the CFDA awards Monday night. Breathtaking in every detail, no?
Celebrating 50 years of the CFDA! Last night at Manhattan’s Lincoln Center the all-stars of fashion came out to celebrate another great year of design, achievement, and an ever-evolving industry. From the old legends to emerging talent, hand in hand with their muses they walked the red carpet as we watched and shared in celebration for the love of fashion.
Watch the awards online at 5pm EDT on Style.com!
Continue reading “CFDA Awards”
What I wore to the CFDA: Vintage dress (grandparent’s) and Aurelie Bidemann for Adam reconstructed vintage earrings
Highlight of the night- Prabal liked my cape!
What you don’t see- a garter belt of camera cards lol.
A beautiful Manhattan evening, a classic event space, gowns, glitz, & glamour by the designers who make us all… well- pretty.
Last night’s CFDA Fashion Awards at Alice Tully Hall, Lincoln Center in New York-