Play it for CHANEL

Margot_Moe_02

The fashion world is always colliding and collaborating with artists, like two exotic fish constantly swimming around each other in a never-ending dance of inspiration, a black and white yin & yang. When the Chanel Haute Couture Spring 2015 collection came to New York for 48 hours they sent a selection over to our studio for another midnight sitting (after the delicate, one-of-a-kind pieces spent the day in back-to-back appointments with clients, collectors, buyers and press).

Of course, shooting couture on a model would be terribly fun but sometimes I want more of a story… not to mention, the Chanel shoots happen in the middle of New York Fashion Week where every model is busy being sent down the runways multiple times a day.

So we find our own muses.

Last September it was our Botticelli-esque raven, artist India Salvor Menuez on a concrete set piece we created for her, to live like a flower sprouting up between the cracks of distressed urban time. For this sitting, my creative collaborator Kelly Framel, found violinist Margot Moe, already a fixture in the fashion world for her legendary violin riffs over musical partner Mia Moretti’s DJ sets. They’ve brought music from the Lower East Side up to the runways of Fashion Week and into the temple of art by opening for Janet Jackson at the Louvre.

Which brings me back to my point of fashion and art and its never ending dance of inspiration.

So here Margot is, an artist, and there is CHANEL, the most legendary fashion house in the world, a moment of black and white yin and yang tugging and pulling and swirling and and jumping around each other on set like a tangled pair of lovers caught up in the fires of inspiration one never quite able to let the other go.

We sat in the studio in silence and listened to Margot play, the snow falling in a white blanket outside our old industrial windows contrasting with the inky black looks billowing through the set and I thought back to that moment when I was sitting in Coco Chanel’s Paris apartment  last fall, listening to the stories of her intimate dinner parties. She liked interesting people, people who had a story, people who created something and played to their own tune much like Coco herself.

I can’t help but think in another world, she would have been quite pleased to have Margot filling her home and her heart with a soulful tune that would fade out onto the black and white streets of Paris…

Margot_Moe_03

Tell me about some of the current projects you are working on?

I’m in the studio right now recording my solo record, creating a classical music mixtape, and writing an orchestral piece. 

You’re an incredible violinist, how did you get started?

I picked it up when I was four and haven’t put it down since. 

What drew you to the violin? 

It’s a conversation without words.

Margot_Moe_05 Continue reading “Play it for CHANEL”

CHANEL 4EVER

If you’ve been following along on our instagram you know by now we are in Paris! Some very special things have already been happening, including picking up decorating tips from the oh so iconic Coco Chanel.  Speaking of CHANEL… today is their spring / summer runway show which I am anticipating to be a sparkling spectacular! spectacular! Yet another amazing entity in this already dazzling city of lights…

Cinemagraph by Jamie Beck and Kevin Burg // Clothing by CHANEL Couture // Modeled by India Salvor Menuez //Styled by Kelly Framel // Sparkling Chanel crown by Kelly Framel // Makeup by Christine Cherbonnier // Hair by Joseph DiMaggio // Manicure by Angel Williams 

Chanel Haute Couture

I had never photographed couture before, but I had dreamed about it for years, ever since my first meeting with CHANEL. To see, to touch, to photograph something so special, so one of a kind, would become one of my greatest honors. I think every great photographer has their first “couture story”…the pieces are so rare that couture comes with quite a bit of fuss.

Coming straight from the runway in Paris, the fall 2014 Chanel Haute Couture collection visited New York for two days. I could have the pieces from 7pm to midnight at our studio which took three guys and two guards to carry up. The garments lived up to all my ideas of what haute couture is: immaculate quality, so intricate you could get lost in the details…fascinating aspects to the construction, just layers upon layers of depth and design. It is, quite simply, wearing art. Photographs will never capture the way the beauty feels in person, it’s like seeing a photo of a Botticelli painting online and standing in front of one in Florence. It brought tears to my eyes.

So what is haute couture?…

Haute couture, meaning “high fashion”, can be traced back as early as the 1700s at the court of Marie Antoinette, but the father of haute couture was Charles Frederick Worth, the man who changed the public perception of dressmakers from laborers to artists. At his atelier, he would create a living portfolio, a display of his work on models from which clients could choose a piece for themselves.

From this foundation, many couture fashion houses were born – so many that the term “haute couture” is actually defined and protected by a committee in the French government who have certain criteria in order for a fashion house to meet the haute couture standard. At the beginning of the twentieth century, there were well over a hundred houses considered haute couture, now there are only around a dozen.

Chanel is one of those legendary haute couture houses. Beginning in the 1920s, Coco Chanel revolutionized the fashion scene by ignoring typical fashion standards – creating a false bust and hips, using corsets to narrow the waist – in favor of fashion that allowed for women’s comfort while creating a new kind of polished style. As Coco continued to design until her death in 1971, Chanel became well known for creating fluid, effortless pieces that oozed glamour and sophistication. Today, under the vision of Karl Lagerfeld, Chanel continues to set the bar for the haute couture side of the fashion industry… to say the least.

So here we are, on an early autumn night at our studio, the windows are open with the distant sounds of New York city flowing in as stylist Kelly Framel is dressing our model, actress & artist India Salvor Menuez and I am standing on set ready to go to another world- one in which only Chanel can take me.

Chanel_Couture_06Chanel_Couture_03Chanel_Couture_04Chanel_Couture_08Chanel_Couture_05Chanel_Couture_09Chanel_Couture_13Chanel_Couture_10Chanel_Couture_07

Clothing & High Jewelry by Chanel Couture // Modeled by India Salvor Menuez // Styled by Kelly Framel //  Makeup by Christine Cherbonnier // Hair by Joseph DiMaggio // Manicure by Angel Williams //  Concrete Mural by Mr Perswall for Wallpaperdirect

All things CHANEL here