Tag Archives: cinemagraph

Stuart Weitzman

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This week we received some great news!- We were listed in AdWeek’s Top 100 Creatives thanks to our Cinemagraphs like the ones you see here created as a digital ad campaign for Stuart Weitzman. It was such an honor to have our new visual story telling style recognized and I hope this leads the way for more experimentation as we continue to evolve the idea of a living moment.

Cinemagraphs began humbly. At first, using simple gifs, we were limited by a file format spec’d in 1989, only a few months before Taylor Swift was born. Now in 2015 we can display them in so many better ways, most notably on mobile apps like Instagram and Facebook, both of which recently rolled out video that loops and auto-plays. Cinemagraphs got a whole new breath of life and we were able to explore that through this campaign with Stuart Weitzman. They came to us with a vision in mind and we in turn made their scenes come alive, showing their shoes in a new way to a whole new audience.

We were so proud at the outcome which you can see here, here, here, and here.

As always, thank you for coming on this journey with us as we turn our cameras on the world to show it breathing and alive and hopefully brings something interesting for you to see.

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A Cointreau Summer

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 Recently we shot a cinemagraph series for Cointreau, an orange-flavored liqueur produced in Saint-Barthélemy-d’Anjou, France, which brought in a flurry of butterflies and easy summer cocktail recipes into the studio. Light, simple and delicious I found them to be the perfect charming drink to serve your guests and friends this summer holiday weekend without finding yourself spending too much time crafting a cocktail. 

THE ORIGINAL COINTREAU RICKEY

– 2 oz Cointreau

– 1 oz  fresh lime juice

– 4 oz club soda

Pour Cointreau and fresh lime juice into a glass and add ice. Top with Club soda and stir. Garnish with a lime and orange zest. 

 

{styled by Kelly Framel || model by Karolina Wallce || Hair by Casey Geren || Makeup by Porsche Cooper || Manicure by Angel Williams }

More entertaining ideas and inspiration here

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A Cinemagraph Journey

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Today we got some good press… As I woke up to friends tweeting and texting me I hesitantly went to read the article. I’ll be honest, reading about your work from someone else’s perspective is always terrifying. Do they get it? Do they even like it? Are we on the right path, saying the right things? Sometimes, when you are “in it” its hard to see the bigger picture. I read this article and looked back on this crazy cinemagraph journey that started 5 years ago and I have to say, an overwhelming feeling of pride and love came over me. I love my work, I love that I get to do what I love as work, and I feel so, so, very lucky that people like it. That there is a digital audience to even see it and if we do a good enough job at reaching an emotional string- share it with their own networks.

ad-week

Last summer I read a book about Edward Weston where he said in 1930:

“If this could happen- a beautifully printed book of my work- it would ‘make’ me. And the wider distribution of my work, -knowing that it was being seen by hundreds or thousands, instead of the handful who come in here, would have a fine, strengthening effect upon me.”

With digital art the internet is our book and the fact that millions of people have seen some of our cinemagraphs from around the world gives me some sort of greater fulfillment even if they don’t know our name. To share images that tell a story of the times, that can take you to a place, that can remind you of the way something feels or even maybe dream a little is a my own dream job. As a photographer, don’t you want as many people as possible to see, share and respond to your work? I know Weston did and I know I do too.

Sometimes people have certain connotations about commercial work or commissioned work by brands with artists. I actually love working with brands. Understanding their message, finding how I fit into their world, what it is about their idea or product that inspires me into resonating a vision in my mind. Telling brand stories is a creative challenge and finding the balance between you-pay-me-to-work and I-make-something-meaningful-as-an-artist is always a struggle, but the one thing I will not sacrifice. That makes it possible when stepping back and looking at 5 years of work to feel proud of what you made because it came from your heart. Of course, not everything we do is commissioned by brands such as the examples in the article, sometimes we catch it blowing by in a moment in time or glimpses into our own life.

So we hope to continue to fill your feeds with beautiful cinemagraphs to the best of our ability. We hope to spend our life giving you something you want to look at for as long as possible.

Thank you for the support.

 

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Winter Mornings

It’s Hibernating season. Though I do love to get out and play in the snow from time to time or take a dreamy winter vacation, most of the hours are spent indoors with a good book, magazine (currently obsessed with this for food | this for travel | this for interest), or watching documentaries.

Recently I watched Regarding Susan Sontag and I love her thoughtfulness on photography: “We have a notion about a photograph. You see, we want photographs to tell us the truth, and we value them because they really are records in a sense, let’s say, that a painting isn’t. At the same time we want photographs to lie. We want them to make us look good, that is to say, better than we normally look. Our sense of the world is now ruled and shaped by photographed images.” She goes on to state, “The problem is not that people remember through photographs, but that they remember only the photographs.”

I’ve sense started reading her book On Photography which starts with something I fully believe in, “To collect photographs is to collect the world.”

So this past weekend upstate, I spent every morning in a long hot bath, listening to soft old jazz and reading about that thing I love most of all- photography.

Here is a winter playlist for your own snowy mornings until that spring day comes and we emerge again….

More playlists!

Rainy Days | Summer & Wine | Autumn Days



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