Tag Archives: cinemagraphs

A Cinemagraph Journey

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Today we got some good press… As I woke up to friends tweeting and texting me I hesitantly went to read the article. I’ll be honest, reading about your work from someone else’s perspective is always terrifying. Do they get it? Do they even like it? Are we on the right path, saying the right things? Sometimes, when you are “in it” its hard to see the bigger picture. I read this article and looked back on this crazy cinemagraph journey that started 5 years ago and I have to say, an overwhelming feeling of pride and love came over me. I love my work, I love that I get to do what I love as work, and I feel so, so, very lucky that people like it. That there is a digital audience to even see it and if we do a good enough job at reaching an emotional string- share it with their own networks.

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Last summer I read a book about Edward Weston where he said in 1930:

“If this could happen- a beautifully printed book of my work- it would ‘make’ me. And the wider distribution of my work, -knowing that it was being seen by hundreds or thousands, instead of the handful who come in here, would have a fine, strengthening effect upon me.”

With digital art the internet is our book and the fact that millions of people have seen some of our cinemagraphs from around the world gives me some sort of greater fulfillment even if they don’t know our name. To share images that tell a story of the times, that can take you to a place, that can remind you of the way something feels or even maybe dream a little is a my own dream job. As a photographer, don’t you want as many people as possible to see, share and respond to your work? I know Weston did and I know I do too.

Sometimes people have certain connotations about commercial work or commissioned work by brands with artists. I actually love working with brands. Understanding their message, finding how I fit into their world, what it is about their idea or product that inspires me into resonating a vision in my mind. Telling brand stories is a creative challenge and finding the balance between you-pay-me-to-work and I-make-something-meaningful-as-an-artist is always a struggle, but the one thing I will not sacrifice. That makes it possible when stepping back and looking at 5 years of work to feel proud of what you made because it came from your heart. Of course, not everything we do is commissioned by brands such as the examples in the article, sometimes we catch it blowing by in a moment in time or glimpses into our own life.

So we hope to continue to fill your feeds with beautiful cinemagraphs to the best of our ability. We hope to spend our life giving you something you want to look at for as long as possible.

Thank you for the support.

 

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Chloe Nørgaard for Hanley Mellon

chloe615 This fall here at the studio we photographed digital assets for a new label called Hanley Mellon, created by Nicole Hanley Mellon, a former stylist for Ralph Lauren (and you know how I feel about RL)

The above is a cinemagraph of model Chloe Norgaard which is now live as the landing image on HanleyMellon.com. When we shot this at our studio I was looking at Chloe, so famous for her ever changing hair color, and thought: let’s just make it about her hair! After all… you can’t miss it.

Nicole and I have since become friends which is always the best outcome of something that starts as a job, to both like the people you end up working with, and in this case, to love what they have created. I find Nicole’s personal style incredibly inspiring. During our 2nd shoot together she was discussing heel height with one of her partners, making the point that flats were much chicer to wear out at night because you’re not in pain or walking like a dinosaur.

I totally agree.

But when she does wear heels, she does them so well. I also spent the entire day wearing Hanley Mellon when we went on our New York City ‘choose your own adventure’ together because the clothing is made to be simple and chic and above all comfortable.

Nicole interviewed me recently, one of my favorites of all the interviews I’ve done… which isn’t surprising since I seem to heart everything about Hanley Mellon.

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B.Balenciaga

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How does perfume emerge into the world? I recently tried Balenciaga’s newest creation by creative director Alexander Wang, called B.Balenciaga. The frosted bottle reminded me of a block of ice, perhaps a place where all creative ideas are frozen and then as they emerge into fruition begin to melt away, slowly, as ice turns into liquid.

As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. But until then, I’ll take this scent made for women like me: romantic and modern, delicate as a flower and as strong as ice.

PS-  peek behind the scenes of this cinemagraph

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Behind the Scenes

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This past spring we finished a project two years in the making, a Cinemagraph series with the luxury jeweler Chopard. We shot at Old Westbury Gardens on Long Island about 45mins outside Manhattan on a late spring day with an amazing team of people: Kelly Framel styling, Ashlee Glazer for makeup, Justin Woods for hair, and Anthony D’Argenzio with props. Here is a glimpse behind the scenes with some snapshots of the day our assistant captured as we put together my favorite series of Cinemagraphs yet, a concept of six characters’ lives all playing out in that calm moment before the storm…

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From the in-depth interview about the making of House of Secrets Cinemagraphs:

Cinemagraphs: what do they mean to you personally?

Jamie: Cinemagraphs to me are living photographs, a moment in time that can actually breathe, allowing your senses to experience and delight in the small instances that make up our lives.

Kevin: A Cinemagraph is a challenge to create something that is visually striking with the added depth of time. It’s seeing life in a way you can’t see through other mediums.

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From our Chopard Collaboration interview:

The House of Secrets is such a singular endeavor that one can hardly keep from wondering how it was born, what came in its inceptors’ heads and sparked this delightful fantasy.

Jamie remembers: “Kevin had this moment of inspiration where he thought: what if we made a mini-movie based on these six characters, all coming together at an estate for an event, but it’s the moment before the party, the seconds before all their worlds become entangled into a ‘House of Secrets.’ House of Secrets to me is a vignette of this singular moment in time, shared between these six characters whose lives are complex, intertwined and destined for each other. It is about the complexities of our lives and relationships. It is also about how defined we are visually by what we choose to wear: this alone tells the story of where we are at this particular time in the character’s lives, what their emotions are.”

“I was immediately influenced by Chopard’s involvement with and love of the film industry,” Kevin relates. “I remember sitting in their suite in Cannes, looking around at stills from movies framed on the wall, and thinking how perfect it would be to tell a very cinematic story. To get to that point I developed a story, characters and even an opening scene for the unfinished movie that is Chopard Secrets. Each character carries their own secrets, and some of these are shared secrets. The love between two characters might be completely hidden from another, and that secret will have a tremendous impact on their lives. The scenes in House of Secrets show only that moment when individuals are carrying their own secrets, before their storylines intersect and drama unfolds.”

Continue reading…



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