Tag Archives: cinemagraphs

Afternoon in the Garden

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On photo shoot sets I prefer for the music to reflect the mood, theme, and emotion of the story being played out. Like a stage being set, all the players move in and out, their energy wrapping around the room, building until that last instant when all becomes quiet and focused and the moment is eternalized through the eye of the lens.

Post-shoot, I edit to the same soundtrack. The notes bringing to life the images again in that living, breathing, creative world we spend our lives trying to capture. Take a walk with me hand in hand with our imaginations, into Renoir’s garden, the inspiration behind our recent collaboration with Cartier, through the beauty of sound and power of dreams.

Étourdissant Cartier Collection earrings, 18k yellow gold, imperial topazes, colored sapphires, black lacquer, diamonds along with an Étourdissant Cartier Collection bracelet, 18k yellow gold, onyx, diamondsand nude silk chiffon gown by vintage Alexander McQueen from Cloak Wardrobe.

Cartier Étourdissant collection shot at Jack Studios in New York City || Modeled by Emma Bartlett || Styled by Krisana Sotelo || Floral Set Design by Putnam & Putnam || Prop Stylist by Zio & Sons || Makeup by Christine Cherbonnier || Hair by Michael Thomas Lollo || Nails by Angel Williams

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Cartier’s Garden

 

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I try to spend my life photographing beauty. It is what brings me the greatest joy and to that which I want cast my gaze upon for eternity. Of the most beautiful things I’ve seen in the world, nothing will ever outshine what nature gives to us. How she makes woman with delicate skin and blushing cheeks, the colors of an exploding flower at the height of its bloom and that exceptional gift of gemstones and diamonds like stars that have fallen from the heavens to earth.

Recently we had lunch with Cartier at The Modern where we were first introduced to to their Étourdissant collection, a beautiful french word for “splendid”. The high jewelry collection is Cartier’s showcase of the most extraordinary, one of a kind pieces that can take the Maison years to create with the finest precious stones in the word. A collection so spectacular it is dizzying, like life itself if we watch with our eyes wide open. As we talked about the collection I was enchanted with the source of inspiration: the south of France, the Côte d’Azur, light and shadows, radiance and hues and the painters from France that created such vibrant works of beauty as a window into a world of natural wonders.

This thought of natural beauty stuck to me and I let images flood my mind and take me into an afternoon reverie. I became engrossed with the idea of creating Renoir’s garden.  A place of dappled color, untamed beauty, a young girl with iridescent paper-like skin dreaming of all to come in life lost in her thoughts as she whiles away the afternoon. She is innate beauty nestled in a bouquet of nature’s glorious shimmering colors. We watch her, with all the luxury of time, her jewels that seem to float off her delicate skin and glitter in the warm, late afternoon light. She lives in a world of splendor changed only be the gentle breeze that sweeps through kissing her cheeks and carrying her thoughts away.

The house of Cartier has reminded me that we must celebrate beauty, treasure color, create contrasts and seek character for it is the explosion of these things that make the world étourdissant.

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Étourdissant Cartier Collection earrings, platinum, diamonds & pink chiffon gown with flower aplique by Marchesa

Renoir_Garden_Cartier_02 “Art is about emotion; if art needs to be explained it is no longer art.”– Pierre-Auguste Renoir Renoir_Garden_Cartier_03

Étourdissant Cartier Collection bracelet, platinum, sapphires, diamonds & a light blue chiffon and sheer lace gown by Maria Lucia Hohan.

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“You come to nature with all your theories, and she knocks them all flat.”- Pierre-Auguste Renoir

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Étourdissant Cartier Collection ring, 18k yellow gold, opal, colored sapphires, black lacquer, diamonds with vintage Gucci grey silk chiffon gown from Cloak Wardrobe under a rainbow pastel chiffon skirt by Marchesa. Renoir_Garden_Cartier_06

Étourdissant Cartier Collection bracelet, platinum, 18k yellow gold, 55.91 carat peridot, onyx, diamonds with emerald green silk chiffon gown by Naeem Khan.

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“The work of art must seize upon you, wrap you up in itself and carry you away. It is the means by which the artist conveys his passion. It is the current which he puts forth which sweeps you along in his passion.” – Pierre-Auguste Renoir

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Étourdissant Cartier Collection ring, 18k white gold, pink diamonds, brown diamonds, white diamonds in a vintage baby pink silk gown by John Galliano from Cloak Wardrobe.

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“I look at a nude. There are myriads of tiny tints. I must find the ones that will make the flesh on my canvas live and quiver.” – Pierre-Auguste Renoir

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Étourdissant Cartier Collection earrings, 18k yellow gold, imperial topazes, colored sapphires, black lacquer, diamonds along with an Étourdissant Cartier Collection bracelet, 18k yellow gold, onyx, diamonds and nude silk chiffon gown by vintage Alexander McQueen from Cloak Wardrobe.

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“I like a painting which makes me want to stroll in it.” – Pierre-Auguste Renoir

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Étourdissant Cartier Collection necklace, platinum, diamonds and pink silk chiffon gown by YSL from Cloak Wardrobe

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“Why shouldn’t art be pretty? There are enough unpleasant things in the world.” – Pierre-Auguste Renoir

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Étourdissant Cartier Collection bracelet, platinum, sapphires, diamonds & a light blue chiffon and sheer lace gown by Maria Lucia Hohan.

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“The pain passes, but the beauty remains.” 
– Pierre-Auguste Renoir

Cartier Étourdissant collection shot at Jack Studios in New York City || Modeled by Emma Bartlett || Styled by Krisana Sotelo || Floral Set Design by Putnam & Putnam || Prop Stylist by Zio & Sons || Makeup by Christine Cherbonnier || Hair by Michael Thomas Lollo || Nails by Angel Williams

Some of the Pierre-Auguste Renoir paintings that inspired this story:

Femme avec parasol dans un jardin || Girl with Daises || The Bathers || La Promenade || The Lovers || Dance at Bougival || By the Seashore || Nude 1910 || In the Garden || Young Girl Bathing || Reclining Nude || In the Meadow || Young Woman Seated || The fisherman

&

Renoir the Film

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Stuart Weitzman

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This week we received some great news!- We were listed in AdWeek’s Top 100 Creatives thanks to our Cinemagraphs like the ones you see here created as a digital ad campaign for Stuart Weitzman. It was such an honor to have our new visual story telling style recognized and I hope this leads the way for more experimentation as we continue to evolve the idea of a living moment.

Cinemagraphs began humbly. At first, using simple gifs, we were limited by a file format spec’d in 1989, only a few months before Taylor Swift was born. Now in 2015 we can display them in so many better ways, most notably on mobile apps like Instagram and Facebook, both of which recently rolled out video that loops and auto-plays. Cinemagraphs got a whole new breath of life and we were able to explore that through this campaign with Stuart Weitzman. They came to us with a vision in mind and we in turn made their scenes come alive, showing their shoes in a new way to a whole new audience.

We were so proud at the outcome which you can see here, here, here, and here.

As always, thank you for coming on this journey with us as we turn our cameras on the world to show it breathing and alive and hopefully brings something interesting for you to see.

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A Cinemagraph Journey

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Today we got some good press… As I woke up to friends tweeting and texting me I hesitantly went to read the article. I’ll be honest, reading about your work from someone else’s perspective is always terrifying. Do they get it? Do they even like it? Are we on the right path, saying the right things? Sometimes, when you are “in it” its hard to see the bigger picture. I read this article and looked back on this crazy cinemagraph journey that started 5 years ago and I have to say, an overwhelming feeling of pride and love came over me. I love my work, I love that I get to do what I love as work, and I feel so, so, very lucky that people like it. That there is a digital audience to even see it and if we do a good enough job at reaching an emotional string- share it with their own networks.

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Last summer I read a book about Edward Weston where he said in 1930:

“If this could happen- a beautifully printed book of my work- it would ‘make’ me. And the wider distribution of my work, -knowing that it was being seen by hundreds or thousands, instead of the handful who come in here, would have a fine, strengthening effect upon me.”

With digital art the internet is our book and the fact that millions of people have seen some of our cinemagraphs from around the world gives me some sort of greater fulfillment even if they don’t know our name. To share images that tell a story of the times, that can take you to a place, that can remind you of the way something feels or even maybe dream a little is a my own dream job. As a photographer, don’t you want as many people as possible to see, share and respond to your work? I know Weston did and I know I do too.

Sometimes people have certain connotations about commercial work or commissioned work by brands with artists. I actually love working with brands. Understanding their message, finding how I fit into their world, what it is about their idea or product that inspires me into resonating a vision in my mind. Telling brand stories is a creative challenge and finding the balance between you-pay-me-to-work and I-make-something-meaningful-as-an-artist is always a struggle, but the one thing I will not sacrifice. That makes it possible when stepping back and looking at 5 years of work to feel proud of what you made because it came from your heart. Of course, not everything we do is commissioned by brands such as the examples in the article, sometimes we catch it blowing by in a moment in time or glimpses into our own life.

So we hope to continue to fill your feeds with beautiful cinemagraphs to the best of our ability. We hope to spend our life giving you something you want to look at for as long as possible.

Thank you for the support.

 



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