Tag Archives: designers

Behind the Scenes: Amazon Fashion Cinemagraphs


A behind the scenes look at the Cinemagraph campaign we created for Amazon Fashion’s partnership with the CFDA Vogue Fashion Fund designers to make their designs available to consumers like never before.

The Fashion Fund was created as an initiative to support emerging American fashion talent where one winner is awarded a cash prize to continue to grow as the future of fashion. Created in the fall of 2004, this annual competition supports the most promising talent which has been proven with previous winners including Alexander Wang and Proenza Schouler and launched the careers of designers like Prabal Gurung, Marchesa, Rag & Bone and Rodarte.

The competition between the final 10 fashion fund finalists is all documented in a series on Amazon called “The Fashion Fund” and now Amazon is extending their support to these designers by making their pieces immediately shoppable through social media and on Amazon.com.

The 10 designers:

Baja East || Baldwin || Brother Vellies || Cadet || Chromat || David Hart || CG || Gypsy Sport || Jonathan Simkhai || Thaddeus O’Neil 

They asked us to create 10 Cinemagraphs, the most we have ever set out to achieve in a series, one per each finalist. The inspiration for the set was a designer atelier but tweaked with specific details to become tailored to each of the designer’s personalities which we gathered in interviews before the shoot. Below is a behind the scenes look at a few of the designer’s sets and cinemagraphs from the series as part of a 2 day shoot at Hudson Studios shot by our friend, photographer Scott Brasher.

Follow along on Amazon Fashion’s Instagram to see all 10 unfold and be the first to instantly shop the looks of these great new designers! 

Amazon_Fashion_03 Amazon_Fashion_04 af04 Above Cinemagraph with Patricia in an open-back evening dress and Stina in a polo top and flounce skirt by womenswear designer Chris Gelinas. (more…)

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Creatures of the Wind


Oh my darling, cling to me

For we’re creatures of the wind

And wild is the wind, the wind

Wild is my love for you

 ~ Johnny Mathis

“Music is a huge influence for us,” explains Shane Gabier during their fashion workshop. “It lends a cinematic quality to life,” adds his partner, Christopher Peters. It makes sense that music drives the designers – the lines above, from the song “Wild Is the Wind”, are where they got the name for their line, Creatures of the Wind.

Gabier and Peters started their quirky and stylish line in 2007 in Chicago, where Gabier worked as a fashion design professor. Their first collection, Spring 2011, caught the attention of Barney’s, and from there the line grew in size and esteem, receiving such esteemed fashion design awards as the CFDA Vogue Fashion Fund in 2011 and the CFDA Swarovski Award for Womenswear. Now based in New York City, Shane and Christopher continue to bring their unique vision to the fashion industry.

One of the many amazing features of SCAD Lacoste are the three day intense workshops they create for the students, bringing in industry talent to interact one-on-one with students and give them a taste of what it’s like to make your passion into a real living with practical, hands on advice. The fashion students’ task, set up by The Creatures (as we call them), was to pair up and create a collection based on abstract expressions, which they had to show via various sketches and inspiration boards. As seniors, each of these students will spend the entire year working up to a final collection of their creation. This workshop acted as a boot camp on getting inspiration, figuring the individual stories they want to tell, and learning to express their ideas in physical pieces. The girls worked hard for several days in the brightly lit studio of Maison Basse, and after receiving tips and encouragement from Gabiers and Peters, presented their final sketches, taking the next step toward becoming designers themselves.

We were able to stop by the workshop and hear the sage advice of the wonderfully creative Creatures boys…


“It’s important to work with other people – to react to what they show you, to react to their reactions of what you bring, to explore every tangent and every path to see where you go and what connects with you…that will ultimately help you make your work.”



We attended the workshop with fashion writer Lynn Yaeger, photographing her experience in Lacoste for Vogue.com

Creatures_of_the_Wind_006 (more…)

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A New Class of Designers

CFDA Incubator // Behind the photo shoot from Ann Street Studio on Vimeo.

As you know, we love working with the CFDA. They work to support up-and-coming designers with the CFDA Incubator program, and this latest class of incredible designers happened to include two we’ve worked with before – the lovely Misha Nonoo and Katie Ermilio (Katie even designed my wedding dress!). So when we were asked to take the official portraits of the 2014 class of designers, we couldn’t wait. We created an entire portrait set up in our studio and the designers came in and out throughout the day (which you can see in the time lapse video above!).

It was so wonderful to meet all of you, CFDA Incubator class of 2014! Now tell us…

“What is fashion to you?”


Misha Nonoo, NONOO

“Fashion is transformative.”


Dana Arbib, Farah Mailk, Jesse Meighan, A PEACE TREATY

“Fashion is a universal language of self-expression.”


Lucio Castro, LUCIO CASTRO

“Fashion is clothes plus feelings.” (more…)

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CFDA Awards

Celebrating 50 years of the CFDA! Last night at Manhattan’s Lincoln Center the all-stars of fashion came out to celebrate another great year of design, achievement, and an ever-evolving industry. From the old legends to emerging talent, hand in hand with their muses they walked the red carpet as we watched and shared in celebration for the love of fashion.

Watch the awards online at 5pm EDT on Style.com!


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