When I was a teenager I remember buying a vintage Etienne Aigner handbag and thinking how sophicated the design was, so understated. For me, the definition of chic is simple design, quality materials and timeless style. I recently learned the brand was under new management with Creative Director Daniela Anastasio Bardazzi and Apparel Consultant Tawfik Mounayer as they reinvision it for today’s smart, working woman while getting back to the heritage of the brand’s humble roots.
Above and below: Etienne Aigner Notched Cardigan, Leather Castell Skirt, Preface II Dome Satchel, Claudine boots and jewelry; Hat Attack scarf; vintage belt
I was talking with Daniela about what I want in a handbag: basic solid color to go with any day look, no patterns or designs, no metal pieces to make it heavier, big enough for a camera or two, quality leather, reasonable price and an outside pocket for an iPhone.
She showed me one of the bags from the new collection and my heart flipped; it was exactly what I wanted. I’ve been carrying it for over a month now and even my girlfriends commented on how much they liked it and how hard it is to find simple, chic, wearable bags like this one. Then of course there is the discussion of price point. I think Etienne Aigner falls in that perfect category of woman who is looking for something longer lasting than what we pickup at mass chain stores but not so much it’s an investment piece from a luxury fashion house.
Above and below: Etienne Aigner Anastasia Tunic, Epic Satchel and Claudine Boots; custom-made hat; Marc by Marc Jacobs scarf; Trussardi gloves