Jamie Beck and Kevin Burg, Photography, Video, Cinemagraphs, New York City
In-between shots, while Jessica was waiting for me to finish setting up, I looked over and there she was, just killing time, running her finger around the ardoise diamond faced IWC Portofino midsize watch and I thought there could not be anything more glamorous than lace, winter light, and a black wool coat so casually and effortless resting against a simple white wall…
See the fashion story here.
Updating the classics.
After our day together in New York City I was really taken to the idea of wearing a timepiece and started thinking about how that could integrate into my daily wardrobe from working days to all the holiday parties coming up. I was talking to my friend Laurel about this, who herself has such amazing taste (remember THIS shoot?!), on updating timeless dressing. I loved the idea of wearing a watch; it says a lot about a person, and with the IWC Portofino Midsize I think that says someone who is classic, intelligent, and above all timeless.
But let’s look at timeless dressing.
Laurel and I discussed how to make it more interesting, how to update the standard little black dress, how to do something surprising with a wide leg trouser… so in a sun filled studio on Manhattan’s west side we played dress up with Jessica Wall, with our city shining bright in the background, and spent together that thing that is the most valuable of all: time.
Cover image~ IWC Portofino Midsize Ardoise & Diamond Timepiece
The best thing to wear with black lace is more black lace.
Above~ Jacket by TOME | Lace Playsuit by L’Agent by Agent Provocateur | Skirt by TOME | IWC Portofino Midsize Ardoise & Diamond Timepiece
IWC has launched a new Portofino Midsize watch for both men and women. When they reached out to me to show me the new line to see if I could come up with a creative idea inspired by it, I kept thinking about time, having time, making time, sharing time. So I thought – to me, time is the most valuable thing we’ve got- why don’t we take time together? So how do you do that with thousands of people and one small city girl? Well, yesterday we had an adventure together on Instagram– I let you decide how to spend my day in New York City, the perfect timeless backdrop to a timeless watch design, through a series of questions where time was of the essence. You chose what coffee we had, where we found inspiration, how we spent the afternoon and what to wear to dinner and I shared with you in real time what I saw. When I woke up yesterday morning I didn’t know where you would send me or what you guys most wanted to see in our city of dreams~ It was a thrilling experiment together…
but most all, thank you for your time.
{above~ four of the new IWC #Portofino Midsize watches I rotated between on our journey through Manhattan}
8:34am
I thought we’d spend some time together today, in my city, inspired by the new @IWCwatches #Portofino Midsize. Every minute counts… stayed tuned for a “choose your own adventure” journey with me in NYC! #TimelessNewYork
8:46am
Film or digital? What should I capture the day with? #TimelessNewYork
10:09am
Ok! Film camera it is! According to my @iwcwatchesit’s time for coffee ☕️ Should I go uptown chic to #RalphsCoffee or downtown cool to @Shinola??? #TimelessNewYork
12:20pm
Here we go to the coffee place you all voted for! #TimelessNewYork