Tag Archives: Joshua tree

Dom Pérignon P2 1998

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From the fields of France to the tables in Barcelona, we have been on some amazing journeys with Dom Pérignon. The latest adventure has us standing over the Californian desert horizon of Joshua Tree, drawing parallels between a 100 million year old natural park with its rich history of change and Dom Pérignon’s 1998 vintage which is now, according to Chef de Cave Richard Geoffroy, entering its Second Pléntitude on its own journey through time and change.

The Second Pléntitude, or P2 as they call it, happens around year fifteen in the champagne aging process. According to Geoffroy, champagne has three peak stages: The first at around seven years, the second at fifteen and the final stage around thirty. For the sake of comparison, a typical champagne is aged around three years. When you contrast the aging of Joshua Tree and how it has had many stages created and affected by nature you see how the stages of champagne are a small mirror to a vast landscape, both displaying their beautiful triumphs as a result of mother nature.

I love champagne, of course, it is greatly heightened by the master craft and artisanship of a wine like Dom, but I don’t drink it because of the name on the label. I love champagne because I’ve never had a bad time with it. It evokes memories of celebration, joy, friendship, laughter, perfect sunsets and even perfect sunrises. When we toast with champagne it is that sparkle in our eyes that effortlessly compliments the golden movements of the silent symphony inside that golden glass leaving your memories to float up into the night-sky and dance among the stars.

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Rachel Roy Spring Campaign

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We traveled out west with trucks of beautiful clothes from Rachel Roy‘s spring line. We brought our muse, Gabriella Lopez, to the gorgeous locations we had found.

Everything was in place to make our dream story a reality: the story of a girl lost, looking for something in the desert sun, something exotic…American Exotic.

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Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree and Cougar Buttes Park



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