Tag Archives: lincoln moto company

Storyboarding Lincoln

Here at the studio, there’s a lot more that goes on than just the magic of capturing life through camera lenses. The meetings, creative brainstorming, contracts, preproduction, shooting, social media, and post production are stages we are constantly rotating through. This past weekend, we have been preparing for part one of a two day shoot with the latest model from The Lincoln Motor Company, being shown to the press for the first time today. I can’t say exactly what we are up to just yet, and since we usually tell the story of behind the scenes, I thought it would be cool to give you a little glimpse into the details that goes into the PRE-production, before the cameras begin to roll.

Typically on projects where we need to communicate visuals with a client, to tell them  how we see the images and story flowing in our heads, Kevin sketches out our ideas scene by scene, in this case, for storyboarding Lincoln. This allows for every moment to be accounted for, every scene to be looked at and studied for prop needs, lighting diagrams, and lens choice in order to achieve the desired effect. These storyboards also provide an organized shot list for the day because when you get going with a million moving pieces and crew it’s easy to forget some of the details you had previously envisioned.

Last year we told the story of Lincoln throughout time and this year we fast forward to modern day… and a whole new world.

Continue reading…

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He Loves Me, He Loves Me Not

1963 Lincoln Continental / Styling: Kelly Framel / Creative Direction:  Maury Postal / Makeup: Porsche Cooper / Hair: Francis Anthony Rodriguez / Sierra wears: custom flower crown; earrings by Eddera; diamond moon necklace, stone necklace, and rings by Jessie Lane; metal spike necklace by Biko, cuff by La Petite Princesse; vintage vest and dress from Early HalloweenTrue Religion jeans

It’s a revolution in an ever-changing world. The 1960s can at times be hard to understand, but can also be very intimate and soft. We were independent in a way we had never experienced before and maybe that is because we lost a lot and we loved a lot — and through the love we drove on and made it through…

  

The 1963 Lincoln Continental (a car often associated with JFK) was like a finely-tailored Italian suit; its elegant simplicity set the tone for a whole generation—they explored a more minimalistic way of living. The ’60s weren’t a decade of excess, they were a decade of young people finally having a voice in shaping their country.

It is with great honor Lincoln asked us to capture the romance of time through a series of Cinemagraphs with their classic cars so that we may all keep the memory of love going at any speed.

#LincolnLove

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