Tag Archives: lincoln

Behind the Scenes

photos by Carly Piersol for Ann Street Studio

Telling the story of telling a story…

When we started brainstorming a new Lincoln Motor Co. project, we wanted to challenge ourselves in a new way and explore storytelling through video. It’s important as a creative to always be moving forward, pushing yourself and your abilities. Unlike past videos which have been more free form organic vignettes or allowing the subject to narrate the story themselves, this one was totally new for us (PS – This is what Kevin was talking about in Question #20!). We wanted to create a micro film, a little story and a fun way to unveil a new car as it was being unveiled for the whole world.

We started with just that thought – unveiling. So how can you uncover or discover a car creatively? …why though fun trickery, of course! How cute would it be to create a fantasy where the designer of this new car was a young, handsome creative living in New York and his date stole the plans to his work with the coordinates of the car’s secret location so that she could steal it as her own?! A calculated date, a thief, a chase through Manhattan, she’s got it!… but wait! a twist! He had her all along…

We had never gone to this place before but we had to try… we had to know if we could make our dreams a reality. Here is how it played out and all the funny tidbits you did not see in “The Lincoln Job“…

Fittings ~ The day before the shoot the stylist tried on the clothing options with our two stars. In our pre-production meetings Kelly thought based on the storyboards it would be cool to style them inspired by “The Thomas Crown Affair“, which we all loved.

Above: Kelly plays around with the idea of suspenders for the “at home scenes” before he throws on his suit jacket on the way out the door in the chase.

Below: The creative director Maury Postal and I watch on as we go through all the styling options.

Finishing touches… above Kelly thinks about that last something to complete the look and asks our creative director to borrow his Warby Parkers which got instant cheers once Amadeo put them on and it was done!

All in agreement on the final looks.

He wears:

Club Monaco suitNordstrom white shirtWarby Parker glassesFlorsheim shoes, Kevin’s suspenders from our wedding 

She wears:

Robert Rodriguez dressOrla Kiely coatChristian Louboutin heelsKaren Walker sunglassesPlukka Earrings, Plukka + Phillips House Rings

Setting the game plan ~ Kevin began to explain to our two models Amadeo & Michelle the storyboards for what we would be filming the next two days. We are all laughing in this photograph because Kevin, being distracted by our starlet’s dress, said “So it starts in the bedroom”, when he meant to say it starts in the living room!

~ The apartment scenes ~

Continue reading…

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The Lincoln Job

A romantic date turns into a con when our lady in red steals the plans and coordinates to our young hero’s newly designed car…but can she really pull the wool over his eyes? Find out in The Lincoln Job

  

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Storyboarding Lincoln

Here at the studio, there’s a lot more that goes on than just the magic of capturing life through camera lenses. The meetings, creative brainstorming, contracts, preproduction, shooting, social media, and post production are stages we are constantly rotating through. This past weekend, we have been preparing for part one of a two day shoot with the latest model from The Lincoln Motor Company, being shown to the press for the first time today. I can’t say exactly what we are up to just yet, and since we usually tell the story of behind the scenes, I thought it would be cool to give you a little glimpse into the details that goes into the PRE-production, before the cameras begin to roll.

Typically on projects where we need to communicate visuals with a client, to tell them  how we see the images and story flowing in our heads, Kevin sketches out our ideas scene by scene, in this case, for storyboarding Lincoln. This allows for every moment to be accounted for, every scene to be looked at and studied for prop needs, lighting diagrams, and lens choice in order to achieve the desired effect. These storyboards also provide an organized shot list for the day because when you get going with a million moving pieces and crew it’s easy to forget some of the details you had previously envisioned.

Last year we told the story of Lincoln throughout time and this year we fast forward to modern day… and a whole new world.

Continue reading…

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He Loves Me, He Loves Me Not

1963 Lincoln Continental / Styling: Kelly Framel / Creative Direction:  Maury Postal / Makeup: Porsche Cooper / Hair: Francis Anthony Rodriguez / Sierra wears: custom flower crown; earrings by Eddera; diamond moon necklace, stone necklace, and rings by Jessie Lane; metal spike necklace by Biko, cuff by La Petite Princesse; vintage vest and dress from Early HalloweenTrue Religion jeans

It’s a revolution in an ever-changing world. The 1960s can at times be hard to understand, but can also be very intimate and soft. We were independent in a way we had never experienced before and maybe that is because we lost a lot and we loved a lot — and through the love we drove on and made it through…

  

The 1963 Lincoln Continental (a car often associated with JFK) was like a finely-tailored Italian suit; its elegant simplicity set the tone for a whole generation—they explored a more minimalistic way of living. The ’60s weren’t a decade of excess, they were a decade of young people finally having a voice in shaping their country.

It is with great honor Lincoln asked us to capture the romance of time through a series of Cinemagraphs with their classic cars so that we may all keep the memory of love going at any speed.

#LincolnLove



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