Tag Archives: lincoln

Sound of Luxury

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Sound has the power to take you through time, back to places or moments you want to last forever. Like an intoxicating spell, it provides the power to dream in the future, feel in the present, and dance into your past in a way no other sense can. And if you can harness that power of sound, of music, why not have it wrapped elegantly around you? A journey can truly begin not only with where the vehicle physically takes you, but where your heart and soul want to go, too…

I recently spent a weekend in L.A. with the Lincoln Motor Company experiencing their “Sound of Luxury” pod, which celebrated their new 2016 MKX model by making use of the power of Revel speakers in a 360-degree sound experience that took you out of our world and into another. As one guest put it, “It was like being inside a piano.”

We had the opportunity to interview Kevin Voecks, the sound engineer for this groundbreaking experience within each and every Lincoln MKX equipped with Revel; Paola Prestini, who composed the original score for this special weekend event; and a few of the special guests invited along on this ride where sound touches on that universal thread of human emotion that we all share…

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Above, stepping into the new Lincoln MKX with available Revel Ultima Audio System shown to begin the experience. 

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Speaking with Kevin Voecks Revel sound engineer, on the importance of designing a system customized to the environment:

“The better the music sounds, the more it affects you, the more the emotional component is conveyed.” – Kevin Voecks

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Behind the Scenes

photos by Carly Piersol for Ann Street Studio

Telling the story of telling a story…

When we started brainstorming a new Lincoln Motor Co. project, we wanted to challenge ourselves in a new way and explore storytelling through video. It’s important as a creative to always be moving forward, pushing yourself and your abilities. Unlike past videos which have been more free form organic vignettes or allowing the subject to narrate the story themselves, this one was totally new for us (PS – This is what Kevin was talking about in Question #20!). We wanted to create a micro film, a little story and a fun way to unveil a new car as it was being unveiled for the whole world.

We started with just that thought – unveiling. So how can you uncover or discover a car creatively? …why though fun trickery, of course! How cute would it be to create a fantasy where the designer of this new car was a young, handsome creative living in New York and his date stole the plans to his work with the coordinates of the car’s secret location so that she could steal it as her own?! A calculated date, a thief, a chase through Manhattan, she’s got it!… but wait! a twist! He had her all along…

We had never gone to this place before but we had to try… we had to know if we could make our dreams a reality. Here is how it played out and all the funny tidbits you did not see in “The Lincoln Job“…

Fittings ~ The day before the shoot the stylist tried on the clothing options with our two stars. In our pre-production meetings Kelly thought based on the storyboards it would be cool to style them inspired by “The Thomas Crown Affair“, which we all loved.

Above: Kelly plays around with the idea of suspenders for the “at home scenes” before he throws on his suit jacket on the way out the door in the chase.

Below: The creative director Maury Postal and I watch on as we go through all the styling options.

Finishing touches… above Kelly thinks about that last something to complete the look and asks our creative director to borrow his Warby Parkers which got instant cheers once Amadeo put them on and it was done!

All in agreement on the final looks.

He wears:

Club Monaco suitNordstrom white shirtWarby Parker glassesFlorsheim shoes, Kevin’s suspenders from our wedding 

She wears:

Robert Rodriguez dressOrla Kiely coatChristian Louboutin heelsKaren Walker sunglassesPlukka Earrings, Plukka + Phillips House Rings

Setting the game plan ~ Kevin began to explain to our two models Amadeo & Michelle the storyboards for what we would be filming the next two days. We are all laughing in this photograph because Kevin, being distracted by our starlet’s dress, said “So it starts in the bedroom”, when he meant to say it starts in the living room!

~ The apartment scenes ~

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The Lincoln Job

A romantic date turns into a con when our lady in red steals the plans and coordinates to our young hero’s newly designed car…but can she really pull the wool over his eyes? Find out in The Lincoln Job

  

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Storyboarding Lincoln

Here at the studio, there’s a lot more that goes on than just the magic of capturing life through camera lenses. The meetings, creative brainstorming, contracts, preproduction, shooting, social media, and post production are stages we are constantly rotating through. This past weekend, we have been preparing for part one of a two day shoot with the latest model from The Lincoln Motor Company, being shown to the press for the first time today. I can’t say exactly what we are up to just yet, and since we usually tell the story of behind the scenes, I thought it would be cool to give you a little glimpse into the details that goes into the PRE-production, before the cameras begin to roll.

Typically on projects where we need to communicate visuals with a client, to tell them  how we see the images and story flowing in our heads, Kevin sketches out our ideas scene by scene, in this case, for storyboarding Lincoln. This allows for every moment to be accounted for, every scene to be looked at and studied for prop needs, lighting diagrams, and lens choice in order to achieve the desired effect. These storyboards also provide an organized shot list for the day because when you get going with a million moving pieces and crew it’s easy to forget some of the details you had previously envisioned.

Last year we told the story of Lincoln throughout time and this year we fast forward to modern day… and a whole new world.

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