Photographing NYFW

New York Fashion Week. What a beast.

You really find out your limits when you are thrown into this aspect of the fashion world: 20 hour workdays, fast, fast turnaround for image delivery, and speedy blog posts, scaling up and down Manhattan to a million different venues (despite the popular idea that most of Fashion Week happens at the tents of Lincoln Center). Here are some things I’ve learned in the past few years I’ve been privy to witnessing and photographing this industry occasion….

I now dress reasonably. The last thing I want is for my outfit to get in the way of my job. I try to keep it to basics. Ferragamo flats, men’s button ups, black turtlenecks (hello Steve), dark sunglasses and a good wristwatch…and so I don’t feel like a total dude, my camera bag is as chic as it comes.

Always keep it simple. I only carry that day’s invites, phone for all the Instas, the smallest wallet I could find, a little fashion notebook for thoughts on the collections, my signature red lipstick, GUM (you talk to so many people), perfume to refresh before a social event, my 50mm & 24-70mm lens, 5DMarkIII, lots of camera cards, sunnies to hide your tired eyes, and a Veuve Clicquot folding fan. Such small venues.. so many people… usually not enough air. It’s the most important thing.

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Looking Forward

What a year this has been! So many changes have come and gone and I will forever be altered from 2012. Many of you have followed along on our artistic journey and we thank you so much for the support. Kevin and I have been discussing a lot of New Year’s resolutions and goals for the future but I do believe it’s important to see where you have come from in order to define clearly where you should go.

Let’s recap what 2012 looked like before we dive into this new year with new goals and bigger dreams!

In 2012 we…

Drank A LOT of champagne

ate really amazing food

stayed in exquisite places

fell even more in love with NEW YORK

attended so many beautiful fashion shows

went to a lot of really glamorous parties

documented selfies around the world

talked about our work & cinemagraphs

shot a ton of fashion editorials 

and traveled the globe

… but of course, this takes the cake.

Thank you for the most unforgettable year of our life!

Good health, big dreams, and great happiness to you and yours.