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When Tiffany & Co. approached us about shooting four influential New Yorkers to launch their new line of watches, Tiffany CT60, named after founder Charles Lewis Tiffany, we felt right away drawn to the project. First, we would get to know four inspiring, hardworking, visionaries that aid in the character this city is built upon. We would have intimate conversations about how we spend our time in this great city we call home and just what does a New York minute mean to them. Which each passing beat of time we measure into fleeting seconds, how much can you accomplish in a NY Minute? To celebrate the launch of Tiffany CT60, let’s spend some time together with these four astonishing New Yorkers.

Check out the video as we spend a day in each of these guy’s New York Minute…

Nick Wooster

free agent

“In my New York Minute I carry the trait of many New Yorkers by being able to do more in 60seconds here than in any other place in the planet. I pack so much into one min to make each second count.”

Nick_Wooster_01Nick wears Tiffany CT60 Calendar Watch in 18k rose gold on black alligator strap

Alexander Gilkes

Auctioneer and Paddle8 Co-founder

“In my New York Minute I leave my fear of failure and embrace New York’s entrepreneurial spirit that is so deeply entrenched into the fabric of New York and our desire for self improvement and betterment. Salvador Dali said: If it doesn’t exist in New York, it doesn’t exist.”

Alexander_Gilkes_02Alexander wears Tiffany CT60 3-Hand with white soliel dial on black alligator strap

Victor Cruz

wide receiver for the New York Football Giants

“In my New York Minute I bring the same drive and passion I put on the field to my time in New York. A true New Yorker pulls up their boots no matter what, you just do what you got to do.”

Victor_Cruz_03Victor wears Tiffany CT60 Chronograph in stainless steel with blue soleil dial

Marcus Samuelsson

Chef, Author and Restaurateur

“In my New York Minute I remember why I came here, to be at the center of the culinary world, to feel the energy and be inspired by the artistic communities and ultimately spend my time having everyday experiences you can only find in New York to reinterpret into what I create”

Marcus_Samuelsson_04Marcus wears Tiffany CT60 Chronograph in 18k rose gold with brown soleil dial on brown alligator strap


Celebrating the Great Gatsby

Living in New York means opening the door to the extraordinary: extraordinary buildings, extraordinary clothing, extraordinary jobs, extraordinary people… and once in a while an extraordinary party. When the champagne invite arrived in the mail to Tiffany & Co.’s Blue Book Gala, in celebration of the jazz age collection they created for Baz Luhrmann’s The Great Gatsby, I could have died from excitement.  With great artistic admiration for Baz (and you can guess how I feel about the Great Gatsby) we stood in a room surrounded by swinging girls in feathers, old standards dancing through the air, and sparkling diamonds that seemed to reflect every bubble of champagne.  It was a night in New York to remember, putting a big bow on the center of Manhattan…

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Summer’s End

I love New York on summer afternoons when everyone’s away. There’s something very sensuous about it ~ overripe, as if all sorts of funny fruits were going to fall into your hands.

– F. Scott Fitzgerald, The Great Gatsby

Above & Below: Eugenia Kim hat, Modcloth scarf, Tibi coat, Derek Lam dress, Keds sneakers

Above & Below: vintage hat, Tibi sweater, Elizabeth + James dress, Donna Karan stockings, Stuart Weitzman shoes

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Tiffany & Co. + Cinemagraphs

Last night at Tiffany & Co. we unveiled a series of Cinemagraphs made to capture the warm beauty of the Tiffany 1837 Collection in RUBEDO metal. I hope you have the opportunity to see our collaboration on display at Tiffany & Co.’s Fifth Avenue flagship store on Saturday from 1:00 – 4:00 p.m!

Tiffany & Co. + Cinemagraphs

In honor of its 175th anniversary, Tiffany & Co. launches RUBEDO, a new jeweler’s metal that radiates with the warm tones of first morning light. 

As one of my greatest honors and quite literally a dream come true, Tiffany & Co. commissioned a series of Cinemagraphs unveiling today in the flagship store on New York’s 5th avenue for this unbelievably beautiful new collection. The Tiffany 1837 RUBEDO metal is the first such creation in Tiffany’s history to marry the richness of gold, the brilliance of silver and the warmth of copper which was a pleasure to bring to life in our Cinemagraphic way. The quietness of sunlight, the warm shine of a new metal, and a start of a new day with RUBEDO.

Here are handful of photographs from our moment together inspired by peace and beauty while bathed in quiet light…

What’s in a name? RUBEDO, in the medieval philosophy of alchemy, was the title of the very highest achievement, when in matter and spirit fused to create something of rare beauty.