A. Lange & Söhne

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Making of a short film

Recently we created a video for A. Lange & Söhne, a German watchmaker founded in 1845, for the 2017 launch of the Lange 1 in white gold and Lange 1 Moon Phase in white and rose gold. I thought I would explain to you the creative concept behind the final video so you can see the thought behind just beautiful moving visuals of their stunning timepieces. When we work on brand projects such as this, we spend weeks in a creative think tank before ever picking up a camera. Every detail is pre-planned and every aspect of the video serves a purpose with meaning, even if it’s not meant to be obvious.

Creating the concept

We wanted to draw a comparison between the craftsmanship and artistry of both photography and watchmaking by creating something both very technical and sentimental in our story telling. By studying the dial design and movement of the timepieces, we were inspired to explore the themes around human connection and our ability to traverse time and space, reach around the world in a split second, be as simple as the air we share, or as complex as a physical touch. The written words of one man from a century ago can reach another today and affect the choices he makes. We wanted to explore these connections as invisible threads of cause and effect, known as the butterfly effect, in a series of four themes of human connection: Air, energy & light, communication, and touch. As visual storytellers, we decided to not tell the story of human connection through a linear fashion but rather as ticking moments in the cinematic frames of our lives, beating in time and weaving together the fabric of life.

Split second moments

By using a special cinema camera called the Phantom we were able to stretch mere flashes of moments of time to many seconds, giving the feel of a photograph that has opened up.

Air

We capture a man who is driving out of the city, the speed of the car creating wind that whips around a woman stepping out of a vehicle on her way to a meeting that ultimately blows through an office window whipping the papers out of a man’s hands. The air that touches us all, moving in masses of pressure dancing through the millennia.

Energy & Light

Energy & Light captured through three times of day starting with a man who looks up in the sky and blocks the midday sun from his eyes while the same afternoon light falls through horizontal blinds across a woman in her office while another man creates light in the early evening by turning on a lamp. While we each experience these phases of light in a day, this also represents man’s progress through time from first only experiencing the natural light to then shaping it to ultimately, creating light from energy.

Communication

Communication also captures how we can be connected through time in past and present. The written word of man read today through modern means shown as a businessman on his iPad. The forms of communication we use now that extend beyond words as we become an image based society shown through the moment a female photographer raises her camera to capture a photograph which will be shared through another means of communication.

Touch

And finally, touch. Touch is one of the strongest way we shape our experiences with the short time we have in life. A shot setting the time on the watch is a representation of this theme. A woman, strapping on her watch is saying she is a conscience participant in the time she has to touch people’s lives. And perhaps, the most human of all touches, between two people, as a man reaches to guide a woman’s back through a doorway and be perhaps the touch that changes the course of their lives.

Connecting the Themes

Time is of course a visual thing you can see through the movements on a timepiece such as these by A. Lange & Söhne, but, it can also transcend mere mathematical moments of our day. I think in this video we try to show how connected we all are, not just in our modern world through technology but through the history of time together. 

About A. Lange & Söhne Timepieces

With uncompromising quality, each and every timepiece separates A. Lange & Söhne from other watchmakers around the globe. They do not distinguish between a sophisticated complication and a classic three-hand watch in terms of precision and dedication to detail and every Lange timepiece is endowed with an in-house designed manufactory caliber and equipped with a precious case made of gold or platinum. The three watches you see in the video above include the Lange 1 Moon Phase in white gold which prominently features the astronomical “moon phase” complication. The Lange 1 in white gold which has world-renowned recognition to the asymmetric dial design and prominent outsize date. The outsize date was actually inspired by the five-minute clock in the Dresden Semper Opera House. Lastly, the Lange 1 Moon Phase in rose gold features an elegantly guilloched, argenté colored dial with two golden moons.

You can find out more on A. Lange & Söhne’s website here.

Killing Time…

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In-between shots, while Jessica was waiting for me to finish setting up, I looked over and there she was, just killing time, running her finger around the ardoise diamond faced IWC Portofino midsize watch and I thought there could not be anything more glamorous than lace, winter light, and a black wool coat so casually and effortless resting against a simple white wall…

See the fashion story here.

Timeless Dressing

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Updating the classics.

After our day together in New York City I was really taken to the idea of wearing a timepiece and started thinking about how that could integrate into my daily wardrobe from working days to all the holiday parties coming up. I was talking to my friend Laurel about this, who herself has such amazing taste (remember THIS shoot?!), on updating timeless dressing. I loved the idea of wearing a watch; it says a lot about a person, and with the IWC Portofino Midsize I think that says someone who is classic, intelligent, and above all timeless.

But let’s look at timeless dressing.

Laurel and I discussed how to make it more interesting, how to update the standard little black dress, how to do something surprising with a wide leg trouser… so in a sun filled studio on Manhattan’s west side we played dress up with Jessica Wall, with our city shining bright in the background, and spent together that thing that is the most valuable of all: time.

Cover image~ IWC Portofino Midsize Ardoise & Diamond Timepiece

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The best thing to wear with black lace is more black lace. 

Above~ Jacket by TOME | Lace Playsuit by L’Agent by Agent Provocateur  | Skirt by TOME | IWC Portofino Midsize Ardoise & Diamond Timepiece

Continue reading “Timeless Dressing”

IWC’s Timeless New York

IWC_Watches__02 IWC has launched a new Portofino Midsize watch for both men and women. When they reached out to me to show me the new line to see if I could come up with a creative idea inspired by it, I kept thinking about time, having time, making time, sharing time. So I thought – to me, time is the most valuable thing we’ve got- why don’t we take time together? So how do you do that with thousands of people and one small city girl? Well, yesterday we had an adventure together on Instagram– I let you decide how to spend my day in New York City, the perfect timeless backdrop to a timeless watch design, through a series of questions where time was of the essence. You chose what coffee we had, where we found inspiration, how we spent the afternoon and what to wear to dinner and I shared with you in real time what I saw. When I woke up yesterday morning I didn’t know where you would send me or what you guys most wanted to see in our city of dreams~ It was a thrilling experiment together…

but most all, thank you for your time.

{above~ four of the new IWC #Portofino Midsize watches I rotated between on our journey through Manhattan}

8:34am

I thought we’d spend some time together today, in my city, inspired by the new @IWCwatches #Portofino Midsize. Every minute counts… stayed tuned for a “choose your own adventure” journey with me in NYC! #TimelessNewYork

8:46am

Film or digital? What should I capture the day with? 📷❤️ #TimelessNewYork

A photo posted by Jamie Beck (@annstreetstudio) on

Film or digital? What should I capture the day with? #TimelessNewYork

10:09am

Ok! Film camera it is! According to my @iwcwatchesit’s time for coffee ☕️ Should I go uptown chic to #RalphsCoffee or downtown cool to @Shinola??? #TimelessNewYork

12:20pm

Here we go to the coffee place you all voted for! #TimelessNewYork

A video posted by Jamie Beck (@annstreetstudio) on

Here we go to the coffee place you all voted for! #TimelessNewYork

Continue reading “IWC’s Timeless New York”

Lord Byron Woodring

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Being Lord of the Manor comes with a world of responsibilities…one of which is knowing which secrets to tell and which to keep hidden. He has navigated his business deals by holding his cards close to his chest and keeping his power as strong as the stone columns of the manse. Lord Byron Woodring is a reserved gentleman who appreciates peace and quiet and expects only the highest quality from everything in life, from his choice of wife to his L.U.C. timepiece down to the label of scotch in his drink. No time for play, he strategizes the evening ahead where guests become pieces in his chess game. What does he have in store for tonight’s dealings?

Wise, succinct, and most of all, discreet, there are not many #ChopardSecrets Lord Byron has not heard…but what of his own? We may never know…

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Lord Byron wears Chopard’s L.U.C. Timepiece // Caruso Tux & Shirt // Florsheim Shoes

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Lord Byron Woodring played by Sandor Johnson // Shot on location at Old Westbury Gardens by Ann Street Studio // Styled by Kelly Framel // Props by Zio & Sons // Makeup by Ashlee Glazer // Hair by Justin Woods // Manicurist Katie Hughes for Butter London // All watches and high jewelry provided by Chopard

Lady Argyle

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Lady Argyle, the matriarch of the House, possesses the kind of confident elegance only one of experience may possess…it gives her the ability to glide instead of walk, and glow as vibrantly as the royally violet jewels that cast a spell on those who glance her way. She waits on the terrace for her Lord Byron, sipping champagne, lost in the memories of so many summers ago. She knows the emotions the young ones will be looking for tonight, but at this moment she’s happy living in her memories, or at least, being the gracious host she is, that might be just what she wants us to believe.

No matter what #ChopardSecrets may be whispered across these halls, rest assured…Lady Argyle knows them all…

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 In the Manor & on the Terrace, Lady Argyle wears Chopard’s Imperiale Ring, Pendant and Watch // Zac Posen Gown

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Lady Argyle played by Elodie // Shot on location at Old Westbury Gardens by Ann Street Studio // Styled by Kelly Framel // Props by Zio & Sons // Makeup by Ashlee Glazer // Hair by Justin Woods // Manicurist Katie Hughes for Butter London // All watches and high jewelry provided by Chopard

Eros Twombly

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Eros Twombly, a young rising star in the world of jazz, found his success through his exceptional talent but he’ll never truly belong to the stage he plays on every night. His music is moody and lovesick, lost in between the world in which he was born and the one he created. He knows on this night his golden melodies will float around the air Miss Penelope inhabits, his dream girl, in his sight but always just out of reach… but what happens in the gardens under the cloak of night are lyrical secrets kept only between them. He is uncertain of where her heart truly belongs, but he plays on, hoping one day to win her love.

What #ChopardSecrets are held in the trumpet’s bluesy notes? Listen carefully, and you may find out…


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Eros wears Chopard’s Classic Collection Timepiece & Cufflinks // Steven Alan Suit & Tie // Caruso French Cuff Shirt // Florsheim Shoes

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Eros Twombly played by Timothy G. // Shot on location at Old Westbury Gardens by Ann Street Studio // Styled by Kelly Framel // Props by Zio & Sons // Makeup by Ashlee Glazer // Hair by Justin Woods // Manicurist Katie Hughes for Butter London // All watches and high jewelry provided by Chopard

 

Miss Penelope

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Young love is a complicated thing, especially for the darling Miss Penelope. Though everyone knows she is promised to Dirk Janson – a match to align two of the most affluent families on the East Coast, a dream couple to spend their lives on the glossy pages of society magazines – she dreams of another: a quiet man with mystery, with a different upbringing than her own. She hears his song in the garden as he warms up for that evening’s dazzling lawn party and asks herself – should she go to him, the one who makes her heart happy or can she keep these feelings a secret for all of time? After all – Dirk Janson is the most eligible bachelor of them all.

Miss Penelope knows the power of beauty…and of mysteries. To whom does her happy heart truly belong? Well…that’s one of the best kept #ChopardSecrets of all…

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At her vanity Miss Penelope wears Chopard’s Happy Diamond Collection // Vintage feather dress

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In the garden Miss Penelope wears Chopard’s Happy Diamond Collection // Lela Rose Gown // Louboutin flats

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Miss Penelope played by Dahlia // Shot on location at Old Westbury Gardens by Ann Street Studio // Styled by Kelly Framel // Props by Zio & Sons // Makeup by Ashlee Glazer // Hair by Justin Woods // Manicurist Katie Hughes for Butter London // All watches and high jewelry provided by Chopard

House of Secrets

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When Chopard asked us to make a series of Cinemagraphs for their site, we took inspiration directly from the world in which Chopard lives: sparkling, wealthy, glamorous, and very cinematic (as you know, they host the Cannes film festival each year). So we decided to write a scene, this moment in time where six characters are all about to collide together, the moment before everything happens when all you have are butterflies and anticipation, dreams and a House full of Secrets

Over the next 5 days I will introduce you to our six characters: Eros TwomblyDirk Janson, Miss Penelope, Lord Byron WoodringLady Argyle, and Mademoiselle Suzette in this mansion on Long Island where their fates lay in wait in my favorite collection of Cinemagraphs yet.

Won’t you join us for the festivities…and see what #ChopardSecrets you may unveil?

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Shot on location at Old Westbury Gardens by Ann Street Studio // Styled by Kelly Framel // Props by Zio & Sons // Makeup by Ashlee Glazer // Hair by Justin Woods // Manicurist Katie Hughes for Butter London // All watches and high jewelry provided by Chopard