In a collaboration that launched last month, fashion designer Zac Posen dressed a limited edition Ecco Domani Pinot Grigio bottle in a whimsical floral design as bright and festive as the wine itself.
I sat down with the famous couture designer recently to get the story on how the collaboration came to be and the inspiration behind the design.
What is the idea behind the new label design for Ecco Domani’s Pinot Grigio?
“I wanted to work with the FLAVORS, play with the brightness and floral notes, something that would work in a more modern and decorative decor and something that says “party-time”. I also incorporated the actual Ecco logo into the design of the flowers and wanted to bring out the sparkling quality of it, the lightness and the flowers, something that picked up on metallic and something transparent to see the beautiful green color of the wine.”
Where did the design inspiration for the flowers come from?
“When I was at a flea market in Japan I found a beautiful floral obi textile I later redeveloped into a pattern we used in a collection a few years ago (see jacket below). The flowers are little reminders of the wild imagination and creation of nature. There is nothing more inspiring than the natural form. It is abstract and wild in terms of construction and as beautiful as it gets.”
