When I got the invitation to Tibi‘s pre-fall fashion show in Charleston’s historic Library Society Hall hosted by Hampden Clothing Store (more on that little gem tomorrow), I RSVP’d right away. Two of my loves coming together – fashion and the South!
I was first introduced to the fashion brand Tibi last year and lived in her pieces all of fall. Tibi is a brand that doesn’t take fashion too seriously, but instead allows you to play in interesting ways…the kind of way that makes people notice something special about you even though you’re still the girl next door…. even if you’re twirling around in RIO (!!!)
Down in Charleston I was able to meet the creator of Tibi, designer Amy Smilovic (who was born on St. Simons Island!) and ask her where it all came from, how it went from selling pieces out of suitcase to the runways of New York and now back home for the women who have seen you through it all…
So first, what’s the connection between Tibi and Charleston?
“The first connection is that Stacy just has an amazing boutique. I don’t think her boutique defines Charleston, I think it would be a great boutique anywhere. But we do have a big southern following and I’m sure that’s because it’s where I’m from, St. Simons Island, Georgia.”
What does Charleston mean to you?
“All weekend we’ve been talking about things that are real and authentic, and this town is the real deal, you know? There’s so much authenticity here between the homes and the streets and the communal feel and the shopping. It’s really a thriving real town, which is so great to see especially when so many towns are struggling.”