Chopard Watchmaking

As I walked through the rooms of Chopard’s watchmaking house in Switzerland I was struck by the interesting balance between man and time. Here were the artisans, these specialized skilled craftsmen working with precious metals in parts so tiny my naked eye could not see it. They are making time, they are making something that counts it beat by beat, but they are doing it by hand and they are doing it over months. Many of these skilled hands dance around the piece: building it from part to part, polishing each layer until it gleams, checking and double-checking for any flaws, carefully putting each tiny component together under a magnifying glass. As the watch comes together, the viewer can only stand in awe at this delicate harmony of machine and man. In a world where technology continues to take over more and more of our lives, it’s hard to believe that humans still play such a large part in this, the art of time.

But this – this is how Chopard makes a watch.

Watching the stunning L.U.C. watches (named for the founder, Louis-Ulysse Chopard) come to life gave me so much appreciation for Chopard’s devotion to quality. It was inspiring to watch mere men & women put these intricate and complex pieces together, more than beautiful watches but award-winning, certified time pieces to be cherished forever.

Come with me as we watch Chopard make an art of time…



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Chopard’s Red Carpet Collection

Before the glamour of the Cannes Film Festival, months before to be precise, Chopard is busy working away to bring Caroline Scheufele’s whimsical and glamorous designs to life with some of the world’s most precious stones and materials for what will constitute the Red Carpet Collection presented each year at the festival. When we were at the Chopard Terrace, I squealed with delight when Val, our friend at Chopard, brought out a black tray containing the flowering poppy necklace set with 9.2 carats of rubies on the petals and sprays of golden wheat waving out the bottom. I instantly remembered watching the craftsmen back in Geneva working on this months earlier, the proud way they demonstrated how the necklace bends and moves, and how they will eventually shape and polish it into that Chopard perfection. Here is the journey of one of the 66 Red Carpet pieces as it makes its way from Geneva to Cannes…

Chopard Jewelry

Chopard Jewelry Chopard Jewelry

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