Rachel Roy’s

Smoke Bombs

Smoke Bombs

In the heat of the day, our desert wanderer begins to hallucinate…the landscape becomes an unnatural dream, a smoky haze of psychedelic color on her search for her desert oasis.

We conceptualized this aspect of the story early on, and after Rachel approved it, we had to figure out just how to make it happen. How do you get the saturated colors of the Indian holiday Holi in a way that won’t leave marks on either the clothes or the landscape?

Kevin and I spent the greater part of our Christmas vacation out at my parent’s house in the Texas countryside cooking colored smoke bombs…which DID NOT turn out quite like the YouTube tutorial (see our ridiculous failed attempt here). After many failed attempts, we hit the highway and found a fireworks store. They provided the colored smoke bombs you see in the photos, which we had to order and ship to CA due to fireworks laws…and airport security *gulp*.

Just wait until you see behind the scenes for these tomorrow!  Smoke Bombs SmokeBombs SmokeBombs Smoke Bombs smoke bombs Smoke Bombs Smoke bombs

Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree National Park, Cougar Buttes and the Salton Sea. 

The Desert Wanderer

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Rachel Roy Fashion photo

Our muse wanders the desert in search of something exotic, in search of herself…she finds herself at the end of the long hot days in a cool desert oasis, alone with the setting sun and dreams of tomorrow…

Rachel Roy Fashion photo

In the cover photo, Gabriella wears Rachel Roy’s Bird Skull Kaftan dress…the skeletons on the dress make it a perfect choice to shoot at the Salton Sea because the beach is covered in things like this!

Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree National Park, Cougar Buttes and the Salton Sea. 

Rachel Roy Spring Campaign

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Fashion

We traveled out west with trucks of beautiful clothes from Rachel Roy‘s spring line. We brought our muse, Gabriella Lopez, to the gorgeous locations we had found.

Everything was in place to make our dream story a reality: the story of a girl lost, looking for something in the desert sun, something exotic…American Exotic.

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Rachel Roy Spring 2013 campaign starring Gabriella Lopez, styled by Kelly Framel, hair & makeup by Gloria Noto, shot in California’s Joshua Tree and Cougar Buttes Park