LMC – Ann Street Studio

Sound has the power to take you through time, back to places or moments you want to last forever. Like an intoxicating spell, it provides the power to dream in the future, feel in the present, and dance into your past in a way no other sense can. And if you can harness that power of sound, of music, why not have it wrapped elegantly around you? A journey can truly begin not only with where the vehicle physically takes you, but where your heart and soul want to go, too…

I recently spent a weekend in L.A. with the Lincoln Motor Company experiencing their “Sound of Luxury” pod, which celebrated their new 2016 MKX model by making use of the power of Revel speakers in a 360-degree sound experience that took you out of our world and into another. As one guest put it, “It was like being inside a piano.”

We had the opportunity to interview Kevin Voecks, the sound engineer for this groundbreaking experience within each and every Lincoln MKX equipped with Revel; Paola Prestini, who composed the original score for this special weekend event; and a few of the special guests invited along on this ride where sound touches on that universal thread of human emotion that we all share…

Above, stepping into the new Lincoln MKX with available Revel Ultima Audio System shown to begin the experience.

Speaking with Kevin Voecks Revel sound engineer, on the importance of designing a system customized to the environment:

“The better the music sounds, the more it affects you, the more the emotional component is conveyed.” – Kevin Voecks

Continue reading “Sound of Luxury” →

Here at the studio, there’s a lot more that goes on than just the magic of capturing life through camera lenses. The meetings, creative brainstorming, contracts, preproduction, shooting, social media, and post production are stages we are constantly rotating through. This past weekend, we have been preparing for part one of a two day shoot with the latest model from The Lincoln Motor Company, being shown to the press for the first time today. I can’t say exactly what we are up to just yet, and since we usually tell the story of behind the scenes, I thought it would be cool to give you a little glimpse into the details that goes into the PRE-production, before the cameras begin to roll.

Typically on projects where we need to communicate visuals with a client, to tell them how we see the images and story flowing in our heads, Kevin sketches out our ideas scene by scene, in this case, for storyboarding Lincoln. This allows for every moment to be accounted for, every scene to be looked at and studied for prop needs, lighting diagrams, and lens choice in order to achieve the desired effect. These storyboards also provide an organized shot list for the day because when you get going with a million moving pieces and crew it’s easy to forget some of the details you had previously envisioned.

Last year we told the story of Lincoln throughout time and this year we fast forward to modern day… and a whole new world.

Continue reading “Storyboarding Lincoln” →