Peter Som


If you could marry elegant and sleek lines to quirky prints and bright colors, you’d be close to achieving the Peter Som look. But you’d still need his effortless California vibe and a dash of relaxed sophistication before you’d reach the perfect mix that is his signature.

While I had photographed some of Som’s pieces before, I loved the feeling evoked on the runway of laid-back luxury, like seeing behind the scenes at what the ladies-who-lunch wear when feeling casual and a little unconventional.

A designer who can make nonchalance this lavish makes me think of the iconic nature of Wes Anderson characters and well… that is just plain COOL.

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