IWC has launched a new Portofino Midsize watch for both men and women. When they reached out to me to show me the new line to see if I could come up with a creative idea inspired by it, I kept thinking about time, having time, making time, sharing time. So I thought – to me, time is the most valuable thing we’ve got- why don’t we take time together? So how do you do that with thousands of people and one small city girl? Well, yesterday we had an adventure together on Instagram– I let you decide how to spend my day in New York City, the perfect timeless backdrop to a timeless watch design, through a series of questions where time was of the essence. You chose what coffee we had, where we found inspiration, how we spent the afternoon and what to wear to dinner and I shared with you in real time what I saw. When I woke up yesterday morning I didn’t know where you would send me or what you guys most wanted to see in our city of dreams~ It was a thrilling experiment together…
but most all, thank you for your time.
{above~ four of the new IWC #Portofino Midsize watches I rotated between on our journey through Manhattan}
8:34am
I thought we’d spend some time together today, in my city, inspired by the new @IWCwatches #Portofino Midsize. Every minute counts… stayed tuned for a “choose your own adventure” journey with me in NYC! #TimelessNewYork
8:46am
Film or digital? What should I capture the day with? #TimelessNewYork
10:09am
Ok! Film camera it is! According to my @iwcwatchesit’s time for coffee ☕️ Should I go uptown chic to #RalphsCoffee or downtown cool to @Shinola??? #TimelessNewYork
12:20pm
Here we go to the coffee place you all voted for! #TimelessNewYork
